Renewed Efforts

Nothing is better than renewed efforts put forth by people who had given up or lost focus. It can be in the form of effort, or investment, which requires effort – so that counts, too. We are “back to fall” Read More …

Rephrase the Question

Fairly often, we hear people repeat the same thing over and over again. The person to whom they are speaking didn’t have a problem hearing them, they had a problem understanding them.  Perhaps they have to say it a different Read More …

Refurbished

Some people only like new things. Others prefer vintage. I am not sure what you call taking something old and making it high tech all over again…refurbished just doesn’t quite do it justice. TNT purchased the rights to the Star Read More …

A or B

Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing.  If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …

One Little Letter

It was my fault. Well, me and my husband anyway. We did it on purpose. We decided that we would replace the PH with an F, in Sofia. How could one little letter cause so much concern? The Italian (and Read More …

Starting Again

So many things have new beginnings, new school – kindergarten, middle school, high school, college, new job, work…marriage, having children, raising them and then sending them off – always starting again and again. We have been talking to friends and Read More …

Coloring Books

Ok, I admit. I am not sure what the big deal is with adult coloring books. By adult, you know that I mean for people over 18 and not for toddlers – certainly not the other meaning you may be Read More …

Entertaining Customers

If you can keep entertaining customers, you are probably doing something right. Re-engaging them and keeping their interest is more than just providing services, products and customer service that makes them want to come back. Make them smile, laugh or Read More …

Annoying Customers

It is easy to see someone who can’t stand annoying customers. They get so visibly frustrated, short, snippy, obnoxious or indifferent, that it really “isn’t funny”. They need to put on their poker face, smile, laugh and go with the Read More …