Day 1 Of
Remember back when it was day 1 of the lock down and everyone was told to stay home, only do essential things for the next two weeks? Yup. We do. Then, it became 4 … then 6 weeks and lingering Read More …
Tag: test
You Can Never Be Sure
No matter how much you test, prepare, poll and try things out, you can never be sure that it will work out. Lucky for us, you can always try again. Or, if you can’t try again, you should change your Read More …
A or B
Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing. If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …
Independent Thought
In today’s world of information, technology is instantly at your fingertips; “just Google it” or having SIRI answer* your inquiry, independent thought is difficult to have… As we close out on the summer, I am appreciative for the moments when the Read More …
Don’t Blow It
An entire year of planning for the big fashion show, complete with new products, new marketing materials, tons of ad space and media hype. Stars in the show. Big. Huge. Bigger than ever before… With everything you have invested, don’t Read More …
Yes, It Works
One of the best ways to keep in touch with your customers is still e-mail, e-mail marketing to be specific and yes, it works. In fact, it works better than ANY other form of marketing. If you are like me, Read More …