As Quickly As Possible

I know that many people take their time, while others make decisions as quickly as possible, whether it is because they want to get started right away or they don’t overly deliberate when choosing what to do next. Neither choice Read More …

Oh Apple

Less and less like the favorite Oh Christmas Tree carol, Oh Apple, the fun is never ending with you. First, you get us all to “buy-in” to your world with phones and computers and tablets that we just can’t live Read More …

It Is Too Late for Pumpkin

So, since we have just flipped 40 degrees in the opposite direction of where the winter was heading, I am wondering and this is a serious question. It is too late for pumpkin….stuff, right? When I was the coffee buyer, Read More …

A or B

Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing.  If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …