That Subject Line
Be aware of it and craft that subject line to get the attention you want, not the attention you don’t want. It is better for someone to ignore it and delete the e-mail than to share it with disdain. I Read More …
Tag: e-mail
One More Offer
If you got just one more e-mail communicating their offer for Cyber Monday, from the same company that already sent you 5 messages (at least) would that make you buy it now? Or, did you delete the others because: you Read More …
Once a Day
If your system only e-mails your customers once a day with the update on their order status, you are probably missing out on the opportunities that would present themselves. Upsell in real time, same day. Schedule pick ups immediately. Get Read More …
Lost In The Mail
Having something get lost in the mail is so frustrating! Whether it is a payment, a letter or a package…it just sets you back. If the package is urgently needed, that is even worse – but often, still not the Read More …
Just One More
Is there room for just one more new social network to be developed? Or, is there room for so many, many more? It seems that each month, I am invited to a social network – for professional lead management, or Read More …
Read The Fine Print
We are always told, especially by the lawyers, to read the fine print. It matters. So, we do…until the fine print becomes so tedious that you skip over the info, you breeze through the terms and conditions to get to Read More …
It’s Still About Communication
Whenever things go wrong, most of the time it’s still about communication. Is that what they said, or is that what they meant to say? Is that what they told you, or what you heard? Is that what SIRI heard, Read More …
Not For You
Sometimes, you may get a call or a text that is not for you, instead, it was meant for someone else. Maybe the person who used to have that phone number, or even simpler…it was dialed/entered in error. Oops. Sometimes Read More …
Right There
The worst case scenario…okay, maybe not the absolute worse case scenario, but still not very good, is when you are looking but not seeing something that is right there in front of you. A type-o. A friend. A supporter and Read More …
Rockin’ It Old School
Most kids today would not say that it is cool to say that they are rockin’ it old school, at least, not like their parents. Like back in the 90s when e-mail was new and all we knew was AOL. Read More …