Reply At Your Peril

When you get an e-mail, what are you inclined to do…answer it, right? Do so and reply at your peril. It means: They know they got your real address. They have to answer you back. Now, the parle is on. Read More …

Keep Dripping

In marketing, it works when you keep dripping your message on your followers, clients, and potential customers. Eventually. Your content becomes familiar. Your brand resonates. Your products and services seem to be valuable. Send relevant messages and they will engage, Read More …

No Signature Required

We are at the stage of safety when there is no signature required. Even when the credit card purchase is over $25 Even when the contents of the package are sensitive in nature Even when the package has alcohol in Read More …

One Too Many

There are a lot of things that you can do, decisions made, that are just one too many. But, then, there are the other things that you *can’t* control. Easily. The amount of spam you get. The number of texts Read More …

Leave The Window Open

In the late summer, we can leave the window open, enjoying the fresh, cooler air. This somehow, creates space, too. More room to breathe, the opportunity to think more clearly. It is a good time of the year to give Read More …

Too Much, Or Not Enough

It is never the same. It is either too much, or not enough, depending on perspective. Too much chocolate for the one who could leave it on the table, or not enough for the one who won’t touch any other Read More …