Always Welcome
It is always a good sign when you see someone and they say you are always welcome. Obviously, clients and customers are usually that. Until they are not. I did, actually ask a customer to leave once. She made my Read More …
It is always a good sign when you see someone and they say you are always welcome. Obviously, clients and customers are usually that. Until they are not. I did, actually ask a customer to leave once. She made my Read More …
Client management and support is easier, much, much easier, if you are of the same mindset. You don’t have to be able to read minds… you just have to have a similar frame of reference, similar background and perspective. Ideas Read More …
Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing. If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …
Have you ever noticed that time passes quickly when you are busy, having fun, under a deadline or there are a lot of people coming in and going out? Whether you are at work, running a business, working on a Read More …
There should be no ego in marketing…but there always is. Just look at Don Draper and Mad Men. Don’t get me wrong, I am all about the brand. But… Business owners, much like Don, tend to think of what they Read More …
Isn’t it such a nice thing to know that you can come back again soon? I know it is a little cliched in the retail and restaurant industries, but it is still a good sentiment. There were customers, well, at Read More …
When you start a conversation you can ask a question, but are you really looking for the answer, or just waiting to move on to the real issue? A simple: How are you? Did you like your meal? How did Read More …
I am apparently not good enough for buying Gucci hand bags, which I just found out the other day. Not that I wanted a Gucci handbag, but just the same, maybe now I do. The story was told as a Read More …
It used to be everything was paid in cash, but then that wasn’t safe; for the customer or the retailer. Then, we had checks; but that became unsafe for retailers. Credit cards became the way to pay…but at a cost. Read More …
Today’s post is about a totally different type of legacy from yesterday’s. This one, is about the old systems that companies have and keep – the one that tells you that your order shipped. They are so proud of themselves. Read More …