Always Welcome

It is always a good sign when you see someone and they say you are always welcome. Obviously, clients and customers are usually that. Until they are not. I did, actually ask a customer to leave once. She made my Read More …

Same Mindset

Client management and support is easier, much, much easier, if you are of the same mindset. You don’t have to be able to read minds… you just have to have a similar frame of reference, similar background and perspective. Ideas Read More …

A or B

Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing.  If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …

Time Passes Quickly

Have you ever noticed that time passes quickly when you are busy, having fun, under a deadline or there are a lot of people coming in and going out? Whether you are at work, running a business, working on a Read More …

No Ego

There should be no ego in marketing…but there always is. Just look at Don Draper and Mad Men. Don’t get me wrong, I am all about the brand. But… Business owners, much like Don, tend to think of what they Read More …