Tell It Walking

It’s your story, but tell it walking to get the word out as far and wide. New people New influencers New clients Tell it walking and as often as you can to make it last, and make it matter. ~ Read More …

Not Called That

It takes a while, and sometimes, forever to convince customers that a business is not called that name anymore. It is even harder to convince them when the name they use was a brand they loved and often frequented. The Read More …

One Size Fits All

Just like we know that one size fits all isn’t a true statement; the same can be said for industries other than fashion. This shirt, for example, could look amazing on everyone…if everyone was created in the same shape and Read More …

Do You Know How Tall Your Cow Is?

If you walked up to someone and asked this question, “Do you know how tall your cow is?” Would you expect them to know the answer?  I guess it would depend, right? It would depend on if they answered yes Read More …

Known By Any Other Name

In the past, and sometimes, still you are given directions to places known by any other name than the real name. It’s an old joke in movies… “drive down a ways, past Johnson’s Farm and make a left at dead Read More …

Here Today

Sometimes, it feels like retail shops are here today and gone tomorrow. It happens all the time. It is unfortunate. Owners have to start with a good plan, then create a great brand focused on customers, offer a unique selling Read More …

Their Style, Not Yours

Gift giving is really, really easy when you know the person well.  Giving something that will match their style, not yours is the problem when you don’t know them at all. Some of the more structured parties have registries, from Read More …

Entertaining Customers

If you can keep entertaining customers, you are probably doing something right. Re-engaging them and keeping their interest is more than just providing services, products and customer service that makes them want to come back. Make them smile, laugh or Read More …

Marketing Is Life

Even if you are the most cynical person, who hates advertising, marketing is life altering – in so many good ways. We all market ourselves… When we start making friends. When we want to impress our teachers. When we want Read More …