Pick One
First time customers, you get a free gift…just pick one. Makes you feel good. Makes you want to come back. Makes you remember them. Makes you smile. Makes you tell others about them. If you have to pick a place, Read More …
Tag: loyalty
It’s Not Just An Offer
It’s not just an offer, it’s a plea to come back again soon. Retailers, restaurants and even service providers today are making offers that you might not be able to refuse. This isn’t about cannoli, the Mafia or family vendettas. Read More …
Easy Tech
Companies today try to make things better for their customers, adding easy tech tools to improve the customer experience. If the choices you make, the software and the apps – however – are not working when the client or customer Read More …
Repeat Customer
Everyone loves a repeat customer…the work really, terribly hard to get your attention and keep it. They are friendly, polite, offer benefits to those who come back again and again. Even better, when you are the repeat customer and you Read More …
Not Called That
It takes a while, and sometimes, forever to convince customers that a business is not called that name anymore. It is even harder to convince them when the name they use was a brand they loved and often frequented. The Read More …
On Screen
Everything that we need to know today is on screen. Or is it? When you go to the store and all they do is look at your digital profile – are they seeing you? They know your membership rewards. They Read More …
Used To Be…
I don’t know what they call it today, but it used to be… Plus Reward$ FanClub DollarDen PointsPerks Companies change their rewards programs and their discount offers all the time. Changing them keeps it fresh, fun and exciting… it also Read More …
Pass It On
When you own a business and you earn savings that can’t be beat, do you pass it on? Do you share the savings with reduced retail pricing? Do you offer better products and services? Do you use this to build Read More …
Creative Names
When companies produce a product and they come up with creative names – it can make customers want to try new items. Pynk (a tarte berry ale from Yards Brewing) Unicorn Frappuccino (from Starbucks – or was it someone else, Read More …
The Groupon Problem
The Groupon Problem as I am calling it – for the companies and brands who use this form of marketing – is becoming worse. I fear that it is making more of an economic statement than I hope it is…is Read More …