Build It Now
Even if you are not ready, start to build it now. You can start small. Take notes, start a journal…Write down the ideas. Get your bearings. Establish the base. Do some research. Raise some cash/save your money. You have the Read More …
Category: branding
Ahead of The Industry
When you are ahead of the industry it gets you even further ahead. Inventing the new thing Early adoption Commitment from suppliers In stock inventory More customers Overall market advantage Access to capital Positive attention All of which…keeps you ahead Read More …
How Many Do You Need?
How many do you need? Of any one thing. Certainly, you only need one: dishwasher washing machine dryer microwave oven air fryer super fast instant cooker Sorry for the albeit short – but relevant to many of you I am Read More …
One More Offer
If you got just one more e-mail communicating their offer for Cyber Monday, from the same company that already sent you 5 messages (at least) would that make you buy it now? Or, did you delete the others because: you Read More …
Do I Know You
If you get an e-mail, a phone call or a LinkedIn connection from someone whose name does not (immediately) ring a bell, you may wonder “do I know you?” before you answer. Of course, you don’t “have” to know them, Read More …
Just Our Customers
Some businesses are focused on being exclusive. They say – this (fill in the blank) is for just our customers. They can be choosy. They can be selective. They can be difficult. Then again, they can also choose to be Read More …
New Vocabulary
There are times when new vocabulary doesn’t involve new words. Just new levels of extremity. Such as: catastrophic large a-level numerous cautionary in addition to the use of all caps. I am not making light of this, but media (and Read More …
Random Voices
The random voices in your house, are not the ones you have to worry about. Unless, you have ghosts. In which case, you will have to be the judge as to whether or not there is cause for worry. The Read More …
Like Them
When you find some place, that is just like them, you know the ones, you have to wonder. What came first? Not certainly, the chicken or the egg. (Duh! We all know the answer to that one.) But, what came Read More …
Disorganized On Purpose
What do you do to get people to buy as much stuff, impulsively in your store? You design it to be disorganized on purpose. I am however, exhausted from walking through a big box retailer store, looking for the 3 Read More …