On Trend
Do you want to be on trend or out of date. Old school. Boring. Dated. Typical. Repeated. Antique (not in a good way.) Tacky. Common. Familiar. These kind of sound like insults, but these are just the opposite of on Read More …
Category: branding
Pick a Color
If you are not ready to pick something for any other reason, then pick a color that you like. This could be for a brand, a favorite flower, or a food. It could be for the outfit someone asks you Read More …
A Cave
What do you think of when someone talks about a cave? Creepy? Damp? Bats? Below ground? or Big screen televisions? Beer fridge? Comfy couches? Football? What if this wasn’t the answer at all, and a cave was something entirely different. Read More …
It Is Too
Yes, it is too a Christmas movie. And, an action film. A bonus, if you ask me. Always something new to learn, see and discover. I recently learned that the actress, Bonnie Bedelia who played Holly Genaro always wanted to Read More …
Build It Now
Even if you are not ready, start to build it now. You can start small. Take notes, start a journal…Write down the ideas. Get your bearings. Establish the base. Do some research. Raise some cash/save your money. You have the Read More …
Ahead of The Industry
When you are ahead of the industry it gets you even further ahead. Inventing the new thing Early adoption Commitment from suppliers In stock inventory More customers Overall market advantage Access to capital Positive attention All of which…keeps you ahead Read More …
How Many Do You Need?
How many do you need? Of any one thing. Certainly, you only need one: dishwasher washing machine dryer microwave oven air fryer super fast instant cooker Sorry for the albeit short – but relevant to many of you I am Read More …
One More Offer
If you got just one more e-mail communicating their offer for Cyber Monday, from the same company that already sent you 5 messages (at least) would that make you buy it now? Or, did you delete the others because: you Read More …
Do I Know You
If you get an e-mail, a phone call or a LinkedIn connection from someone whose name does not (immediately) ring a bell, you may wonder “do I know you?” before you answer. Of course, you don’t “have” to know them, Read More …
Just Our Customers
Some businesses are focused on being exclusive. They say – this (fill in the blank) is for just our customers. They can be choosy. They can be selective. They can be difficult. Then again, they can also choose to be Read More …