Already Closed
Even when you are already closed, if you pick up the phone, the customer is more likely to call you again in the future. Of course, this does more than provide empathy for the customer, it gives you insight into Read More …
Category: branding
Keep it Coming
Just keep it coming all the new stuff and all the challenges. This makes us better. It makes us think. This makes us dig deeper. It makes us improve our work. This makes us look for answers. Innovation…keep it coming Read More …
The Color Pink
It is okay to not like the color pink. Or is it? (If you are a girl.) Maybe various shades are fine, but others are just grating. A matter of personal preference, or opinion, should be yours to have. No Read More …
Do We Need To Change X
Maybe it is a question, maybe it is just annoyance, but do we need to change X? Fill in the placeholder with what you want it to say. Maybe the letter means the number 10. Maybe it is just a Read More …
Theme Night
Participating in theme night is the best… What is your theme? How is it relevant to your brand, your company and your mission to serve your customers. It doesn’t have to be a forever theme, just something to engage, inspire Read More …
Varying State
By varying state of reference we learn more, or maybe just get reminded of the differences. Foods enjoyed Recreational activities The way they make their coffee Cars driven Ways to vacation Building style Everywhere we go there is a varying Read More …
Out of Place
Have you ever seen a picture, read a short story (or a slogan) or watched a video and it was just out of place. You couldn’t really connect with the content because it was just incongruent. Timing. Relevant context. The Read More …
Go Faster
Even if you go faster, you still won’t be able to get there on time… Once again, I was tempted to tweet to Amtrak who is (notoriously) optimistic about being able to make up time when they have train delays. Read More …
Just Right
The elusive goal of “just right” is literally a problem for anyone (not just Goldilocks). Sometimes, we don’t have it the way we want it because we care about others and their feelings. However, when feelings are not a part Read More …
Antique or Old
How do you want to pitch it…as being antique or old? Both can be true but one of them sort of sounds better. Similar to the option of being vintage or old. Vintage just sounds better. Cooler. More hip. And Read More …