One More Offer
If you got just one more e-mail communicating their offer for Cyber Monday, from the same company that already sent you 5 messages (at least) would that make you buy it now? Or, did you delete the others because: you Read More …
Category: branding
Do I Know You
If you get an e-mail, a phone call or a LinkedIn connection from someone whose name does not (immediately) ring a bell, you may wonder “do I know you?” before you answer. Of course, you don’t “have” to know them, Read More …
Just Our Customers
Some businesses are focused on being exclusive. They say – this (fill in the blank) is for just our customers. They can be choosy. They can be selective. They can be difficult. Then again, they can also choose to be Read More …
New Vocabulary
There are times when new vocabulary doesn’t involve new words. Just new levels of extremity. Such as: catastrophic large a-level numerous cautionary in addition to the use of all caps. I am not making light of this, but media (and Read More …
Random Voices
The random voices in your house, are not the ones you have to worry about. Unless, you have ghosts. In which case, you will have to be the judge as to whether or not there is cause for worry. The Read More …
Like Them
When you find some place, that is just like them, you know the ones, you have to wonder. What came first? Not certainly, the chicken or the egg. (Duh! We all know the answer to that one.) But, what came Read More …
Disorganized On Purpose
What do you do to get people to buy as much stuff, impulsively in your store? You design it to be disorganized on purpose. I am however, exhausted from walking through a big box retailer store, looking for the 3 Read More …
Super Friendly
Hospitality is easy…you can start by being super friendly. It doesn’t matter (as much) what the food is like, the ambiance is, or the parking lot looks like. Smile. Ask what else they would like or need. Welcome everyone. Not Read More …
One More Channel
If it was just one more channel, it would be easy. But, it is not just one, it is two or ten at a time. Club House, Tik Tok, WhatsApp, WeChat, Viber… Time of course will tell which ones will Read More …
Not Exactly Accurate
Close, but not exactly accurate. I love “Life Is Good”, their message, their give backs, their cute art and more. But this one… Well. That’s not exactly accurate. If you put water in someone’s wine, they’re not gonna think it’s Read More …