That Subject Line
Be aware of it and craft that subject line to get the attention you want, not the attention you don’t want. It is better for someone to ignore it and delete the e-mail than to share it with disdain. I Read More …
Category: branding
Save the Best
Do you save the best for last, or get right to it? I know there are varying strategies on this and the people who want to wait are probably often working with the ones who do not. So, do you Read More …
New Explainer Video
There are some complicated processes and systems out there…but, maybe a new explainer video would help. There are a lot now on YouTube and there used to be some pretty good ones on Saturday morning. Some are long. Some are Read More …
Keep Singing
If you are active, fit and keep singing for your whole career… people will keep cheering you on. On stage High energy In tune Focused on the fans Stay young and keep singing as long as you possibly can. ~ Read More …
From Paris to LA
When you go from Paris to LA, there is definitely a different vibe. An orchestra, youth choir and an a Capella singing group vs. a rock band, indie-pop singer-songwriter followed by rappers Snoop Dog and Dr. Dre. An interpretive performance Read More …
Options?
What are the options? If not this, then that. Right – shouldn’t it be more than just one option? No one really wants a monopoly, but there are so many platforms out there that don’t play nice with each other, Read More …
What’s Your Slogan
Whether you own a business, or not, you can answer the question – what’s your slogan? As an individual, it could be your favorite saying, or signature greeting. As a band, it could be how you make the people feel Read More …
Red or Scarlet
Do you know the difference, is it red or scarlet? Some will want to know if there is a difference. While others will want to know why it matters. And. It doesn’t. Unless it does. It totally depends on what Read More …
Add a Soundtrack
If you add a soundtrack it will be so much better. Of course, you need to curate the right songs, or have someone write the music for you. It has to engage the audience, fit the dialogue and the scenery Read More …
Pick the Theme
You should pick the theme and share the reason behind it. It ties everything together. Brings people to the same mindset. Fosters communication. Helps initiate collaboration. Allows for advance planning and creativity. Get started early. Figure out what you’re doing Read More …