It’s Not Fair

It’s not fair, but it is true. Whenever I go out and I order a Diet Coke, which is more rare these days than frequent, and it doesn’t taste right, I blame Coca Cola. They probably don’t have much to Read More …

A or B

Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing.  If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …

We Can All Agree

No matter the team, the city (or even the sport) we can all agree on beer. At least that’s what Bud Light would have us believe.  I am a big fan of Super Bowl commercials, most definitely more than the Big Read More …