One More Offer
If you got just one more e-mail communicating their offer for Cyber Monday, from the same company that already sent you 5 messages (at least) would that make you buy it now? Or, did you delete the others because: you Read More …
Category: retail
Just Our Customers
Some businesses are focused on being exclusive. They say – this (fill in the blank) is for just our customers. They can be choosy. They can be selective. They can be difficult. Then again, they can also choose to be Read More …
No Signature Required
We are at the stage of safety when there is no signature required. Even when the credit card purchase is over $25 Even when the contents of the package are sensitive in nature Even when the package has alcohol in Read More …
One Too Many
There are a lot of things that you can do, decisions made, that are just one too many. But, then, there are the other things that you *can’t* control. Easily. The amount of spam you get. The number of texts Read More …
Disorganized On Purpose
What do you do to get people to buy as much stuff, impulsively in your store? You design it to be disorganized on purpose. I am however, exhausted from walking through a big box retailer store, looking for the 3 Read More …
Need To Be Solved
There are some problems that didn’t need to be solved for the average, everyday situation. Trash bags that are designed with a fragrance that well, IMHO smell worse (than the trash.) Available over-the-counter clinical strength antiperspirant. Baby wipe warmers… And, Read More …
Be An Advocate
It is good advice to be an advocate… for yourself, even when you don’t “really” need it to happen (but you’d like it to happen) for others, even if they won’t need your help to accomplish their goal, if it Read More …
After Sale
The day after sale used to be huge…it was the big thing to do on December 26th. Get in line. Wear your comfy shoes. Get lunch with grandmother. Eat a fancy salad but enjoy hot cocoa, too. Fortunoff’s – Gimbal’s Read More …
There’s Still Traffic
No matter what you think it is like out there, remember, there’s still traffic. Be patient. Slow down. Take turns. Be nice. Use blinkers. Just breathe. Here and there, every place we go – except the mall, the restaurants and Read More …
Perceived Value
The perceived value of a discount is often greater than the actual discount. How much are you willing to sell your information for these days? Free = Facebook (the more time you spend on it, liking, sharing and commenting, the Read More …