Out Of Stock

What happens when things are out of stock? Customers … choose something else. buy everything but that item. change their mind. leave empty handed. complain to the person who can’t control it. ask for a discount. get mad. It isn’t Read More …

Encouraged or Scripted

Sometimes, I wonder if someone is merely encouraged or scripted to say certain things. When you hear them say it – the words said in a such a way that doesn’t quite seem natural, almost forced and looking for a Read More …

A Multipass

A multipass gives the consumer the concept of savings, while they spend far more money. Better value per visit, but overall outside of the normal threshold of spending. Visit us more than once and save big. Totally compelling. How many Read More …