Call Me Back

Scenario: I am the customer. I call a new _______ (retailer, service provider, restaurant.) They are – a commodity – let’s be quite clear, there are many who do what they do. Then, they answer, but they say “call me Read More …

Ahead of The Industry

When you are ahead of the industry it gets you even further ahead. Inventing the new thing Early adoption Commitment from suppliers In stock inventory More customers Overall market advantage Access to capital Positive attention All of which…keeps you ahead Read More …

Just Our Customers

Some businesses are focused on being exclusive. They say – this (fill in the blank) is for just our customers. They can be choosy. They can be selective. They can be difficult. Then again, they can also choose to be Read More …

No Signature Required

We are at the stage of safety when there is no signature required. Even when the credit card purchase is over $25 Even when the contents of the package are sensitive in nature Even when the package has alcohol in Read More …

One Too Many

There are a lot of things that you can do, decisions made, that are just one too many. But, then, there are the other things that you *can’t* control. Easily. The amount of spam you get. The number of texts Read More …

Disorganized On Purpose

What do you do to get people to buy as much stuff, impulsively in your store? You design it to be disorganized on purpose. I am however, exhausted from walking through a big box retailer store, looking for the 3 Read More …

Need To Be Solved

There are some problems that didn’t need to be solved for the average, everyday situation. Trash bags that are designed with a fragrance that well, IMHO smell worse (than the trash.) Available over-the-counter clinical strength antiperspirant. Baby wipe warmers… And, Read More …