For sure, warranties and marketing are related. Give us the name, contact info and date of purchase. It is implied that they are actually saying “we will help you if the product breaks, but also…keep in touch with you related Read More …
It is okay, I trust you. Even though, truly, I don’t know you. I just met you. You look honest. Plus, you have your kids with you and they seem pretty well behaved. (Funny even.) It is nice when someone Read More …
When you add 3 and 4 you clearly get seven right? Unless 3 plus 4 is two (in the number of packages). This is because the return authorization required them to be in separate shipments (for some reason). Wouldn’t it Read More …
This holiday BFD sales are not over yet. Not even by a long shot. Friday is just the start. Unless you count the “early” sales that kicked off this week. We still have the rest of the weekend, Monday and Read More …
Taking both the holidays and supply chain into consideration, you might want to think about alternative ingredients. You can have turkey, or something else (face it, do we really like turkey that much?) You might want to offer another green Read More …
Sometimes, you can’t believe the real conversations you have with people, who are (sort of) supposed to be experts. Do you want this? Yes, I do. Are you sure? Yes, I am sure. Really? Yep. Wow. Mmmhmmm. Okay, but we Read More …
Are you as inconspicuous as you need to be? Or just as much as you want to be? Some people don’t want to be seen. Whether that is because they prefer not to be noticed or because they can’t be Read More …
Toward the end of the day, when the store is getting busy…they may wonder: where was everyone earlier? who do I help first? should I say hello to one person at a time or everyone at once? how do I Read More …
Scenario: I am the customer. I call a new _______ (retailer, service provider, restaurant.) They are – a commodity – let’s be quite clear, there are many who do what they do. Then, they answer, but they say “call me Read More …
When you are ahead of the industry it gets you even further ahead. Inventing the new thing Early adoption Commitment from suppliers In stock inventory More customers Overall market advantage Access to capital Positive attention All of which…keeps you ahead Read More …