Real Conversations

Sometimes, you can’t believe the real conversations you have with people, who are (sort of) supposed to be experts. Do you want this? Yes, I do. Are you sure? Yes, I am sure. Really? Yep. Wow. Mmmhmmm. Okay, but we Read More …

Getting Busy

Toward the end of the day, when the store is getting busy…they may wonder: where was everyone earlier? who do I help first? should I say hello to one person at a time or everyone at once? how do I Read More …

Call Me Back

Scenario: I am the customer. I call a new _______ (retailer, service provider, restaurant.) They are – a commodity – let’s be quite clear, there are many who do what they do. Then, they answer, but they say “call me Read More …

Ahead of The Industry

When you are ahead of the industry it gets you even further ahead. Inventing the new thing Early adoption Commitment from suppliers In stock inventory More customers Overall market advantage Access to capital Positive attention All of which…keeps you ahead Read More …