Call Me Back
Scenario: I am the customer. I call a new _______ (retailer, service provider, restaurant.) They are – a commodity – let’s be quite clear, there are many who do what they do. Then, they answer, but they say “call me Read More …
Category: retail
Ahead of The Industry
When you are ahead of the industry it gets you even further ahead. Inventing the new thing Early adoption Commitment from suppliers In stock inventory More customers Overall market advantage Access to capital Positive attention All of which…keeps you ahead Read More …
Oh The Sales
Oh, the sales after the holidays… and the leftovers. and the cookies. and the pie. and the cake. and the half-full bottles of various beverages. and the clean up. and the presents that were not yet bought. Oh. The sales Read More …
So. Many. Boxes.
UPS, the USPS and Amazon (among others) are delivering every day. So. Many. Boxes. The recycling center can (probably) barely keep up. They can barely keep up. But they keep coming. I am thankful… but I do think it will Read More …
One More Offer
If you got just one more e-mail communicating their offer for Cyber Monday, from the same company that already sent you 5 messages (at least) would that make you buy it now? Or, did you delete the others because: you Read More …
Just Our Customers
Some businesses are focused on being exclusive. They say – this (fill in the blank) is for just our customers. They can be choosy. They can be selective. They can be difficult. Then again, they can also choose to be Read More …
No Signature Required
We are at the stage of safety when there is no signature required. Even when the credit card purchase is over $25 Even when the contents of the package are sensitive in nature Even when the package has alcohol in Read More …
One Too Many
There are a lot of things that you can do, decisions made, that are just one too many. But, then, there are the other things that you *can’t* control. Easily. The amount of spam you get. The number of texts Read More …
Disorganized On Purpose
What do you do to get people to buy as much stuff, impulsively in your store? You design it to be disorganized on purpose. I am however, exhausted from walking through a big box retailer store, looking for the 3 Read More …
Need To Be Solved
There are some problems that didn’t need to be solved for the average, everyday situation. Trash bags that are designed with a fragrance that well, IMHO smell worse (than the trash.) Available over-the-counter clinical strength antiperspirant. Baby wipe warmers… And, Read More …