New Terms
Do you accept the new terms? You can read them first. We will even e-mail them to you so you can read them again, or follow through on some action outlined therein. However, if you do not like them; well Read More …
Category: retail
Settle In
Sometimes, the wait is longer than you would think (or were told). The best thing to do is just settle in and relax. It will be fine. Be patient. Be nice. Be understanding. Be kind. Be accommodating. It isn’t going Read More …
Random Art
As you walk though life, the random art you see is worth a second look. Murals. Street graffiti. Hotel paintings. Sculptures. Retail windows. Brand graphics. Very often the random art is just something that exists in life. But, if you Read More …
Be Flexible and Calm
It’s the time of the year to be flexible and calm. I mean, not like this isn’t a good idea year round but sometimes there are just more reasons. Stay chill Hang loose Don’t commit Respond thoughtfully From fall to Read More …
Out Of Stock
What happens when things are out of stock? Customers … choose something else. buy everything but that item. change their mind. leave empty handed. complain to the person who can’t control it. ask for a discount. get mad. It isn’t Read More …
Encouraged or Scripted
Sometimes, I wonder if someone is merely encouraged or scripted to say certain things. When you hear them say it – the words said in a such a way that doesn’t quite seem natural, almost forced and looking for a Read More …
A Multipass
A multipass gives the consumer the concept of savings, while they spend far more money. Better value per visit, but overall outside of the normal threshold of spending. Visit us more than once and save big. Totally compelling. How many Read More …
Empathy As a Customer
Do you ever find yourself, as a marketer, operations or manager of a business (or someone who can simply relate) and have empathy as a customer…for the employee? I routinely find myself being upset on behalf of the people who Read More …
Not Yet But Soon
I am not yet, but soon I will be ready for Christmas. This week was a kick off to the (what I will call pre-season) with house tours and light show previews – all for a good cause. These local Read More …
Already Closed
Even when you are already closed, if you pick up the phone, the customer is more likely to call you again in the future. Of course, this does more than provide empathy for the customer, it gives you insight into Read More …