Sometimes, keeping costs lower means that you have to sacrifice quality. Other times, it means that you are a loyal customer and you are rewarded for your repeat visits with discounts. Hand sewing usually costs more…but, not always. Sometimes, having Read More …
If you can keep entertaining customers, you are probably doing something right. Re-engaging them and keeping their interest is more than just providing services, products and customer service that makes them want to come back. Make them smile, laugh or Read More …
It is always best to be consistent with your policies and the communication of them to your customers. When one person tells a customer: “You have to go online to update your account now, we don’t mail the information any Read More …
It used to be something very special – to be invited to a private sale – but now, that could mean you and every other person in their e-mail database are invited. Or, everyone with the retail store’s credit card Read More …
When you listen to all the noise, all the messages, all the marketing that is around you…What do you hear? Are you only listening to the shout outs from the brands you frequent? From the big box retailer, the car Read More …
Gottahava Wawa is their current slogan and it sure is catchy. Most of you, (from anywhere within 100 miles of Philly,) knew what brand this was about from the title. You are fanatics. You love the brand. You love everything Read More …
Brands that encourage loyalty programs are filled with promises. Promises of discounts, early announcements about their promotions and offers, rebates earned on purchases, or even easier ordering and saving personal info for shipping and/or billing. The other day, I read Read More …
I am pondering changing a service provider. Why? I mean, I am loyal. When I pick a brand, it is hard to get me to change. Plus, it is pretty difficult to change some service providers. But, I no longer Read More …
Another “tribute” post for today. This one is because my grandfather was an elevator repairman… he had definite and strong opinions about elevators and escalators. He was right to do so. One industry paid his wages and helped him to Read More …
One of the best ways to keep in touch with your customers is still e-mail, e-mail marketing to be specific and yes, it works. In fact, it works better than ANY other form of marketing. If you are like me, Read More …