One More Offer
If you got just one more e-mail communicating their offer for Cyber Monday, from the same company that already sent you 5 messages (at least) would that make you buy it now? Or, did you delete the others because: you Read More …
Tag: discount
Short Pour
Adults all know and understand the short pour at the bar…so does the bartender and the owner of the bar or restaurant. Ok when it is half priced happy hour. Not ok when it is full priced, premium drinks. Knowing Read More …
Bridging the Holidays
Early Thanksgiving means that we are quite literally bridging the holidays…there really is no choice; at least for us, we have family on both sides of the river. So, I guess I mean literally and figuratively. It just seems a Read More …
Fair Exchange
What do you think is a fair exchange? trading something of equal value doing something for which you are paid what you both believe it is worth paying $20 for something that has an MSRP of $20 a one-for-one swap, Read More …
Holiday Pre-Sale
Today, I experienced the bizarre, fairly recent occurrence, of the holiday pre-sale (rather than the post-holiday) close out sale. It’s 7+ weeks from Halloween and yet, the decor shops, the craft stores and mass retailers, have Halloween stuff on sale 40-50% Read More …
On Screen
Everything that we need to know today is on screen. Or is it? When you go to the store and all they do is look at your digital profile – are they seeing you? They know your membership rewards. They Read More …
With or Without a Sale
Sometimes, even often times, people will make a purchase with or without a sale. If the value of the thing you’re offering is enough. If the need for the thing is great enough. If the WANT for the thing is Read More …
Why Not?
So today I heard someone at the store say, “Why not? It’s on sale and Christmas is coming soon…I was going to buy this but didn’t know it was only $20! That’s a great deal.” I totally understand. That is probably Read More …
Holiday Sale
It’s kinda nice to find a holiday sale…but what holiday doesn’t have a sale? Well, it just depends on what you want. If it’s sheets, electronics, large household appliances, or buns for hot dogs, you can probably find them on Read More …
Be Consistent
It is always best to be consistent with your policies and the communication of them to your customers. When one person tells a customer: “You have to go online to update your account now, we don’t mail the information any Read More …