One or the OtherĀ 

Some people think it’s one or the other…It isn’t always an either or choice. Sometimes it’s both. Chocolate and vanilla? Cream and sugar? Football and baseball or hockey and basketball? Boys or girls. (Ahem, perhaps I should say, Men or Read More …

Be Consistent

It is always best to be consistent with your policies and the communication of them to your customers. When one person tells a customer: “You have to go online to update your account now, we don’t mail the information any Read More …

The Best Of It

Life has to be more than making the best of it. But it doesn’t always have to be the best. From school, to work to living your days – hobbies, past-times and bringing up family – each moment can have Read More …

The Original

Thanks to education, sadly based on trademark infringement law, whenever I see a sign that says “We are the original.”, I say a quiet little prayer for the company. It is a defensive move and companies think that it is Read More …