Know Your Customers

There are so many great road warrior stories that could (and should) be shared. Some of my road side observations make me wonder: “What were they thinking?” or, even an incredulous: “Do you know your customers?” Maybe Miller Truck Leasing, Read More …

Memorable Messages

Few would disagree that Disney applied the best tactics in creating memorable messages. From his early work through to today’s favorites, the songs, the phrases and the subsequent images are locked in our minds. Tonight, all of the memories of Read More …

Intermediary

In life, business and even if you’re thinking of managing a country, some things are best handled by an intermediary representative. Today, Facebook can probably handle all of these with ease, low cost and efficiency. It’s not “in your face” Read More …

Hit or Miss

Sometimes, it is just a random hit or miss with paid, even very targeted online, advertising. All of those companies who planned and pre-set their content marketing for weather related channels this weekend, especially along the east coast, are getting Read More …

Meaningful Messages

All of the info on billboards I’ve shared is really meaningless if the information is bland, irrelevant or doesn’t connect with the intended audience. That being said, it is rather difficult to create meaningful messages on a flat surface, 14′ Read More …