Technological glitch? It happens to everyone. So…Reboot. Restart. Though, in reality, not all problems are caused by machines. Sometimes, there are human factors to consider. In which case…Refresh. Rethink. Keyed in your pin the wrong way, not once, but twice? Read More …
Sometimes, even often times, people will make a purchase with or without a sale. If the value of the thing you’re offering is enough. If the need for the thing is great enough. If the WANT for the thing is Read More …
It is hard not to be tempted to do things that you don’t think you should do. The e-mail this weekend (and for the last few years around this time of year) promotes any and everything that you may or Read More …
New restaurants always have a fresh new menu…or at least they should. Old (even historic) restaurants, trying to reinvent themselves should definitely have one, too. Trying to keep the loyal customers from the former owner, you can’t change everything, but Read More …
This has been one heck of a season. What goes well with a really hot summer…Soup? Yup, that’s the first thing that comes to mind…maybe and maybe not. Believe it or not, I was at a restaurant and on the Read More …
If you are in the food business, one of the first rules should be to keep it fresh. Some retailers and restaurants do this better than others… Whether it is the witty banter of the people who work there or Read More …
Does a restaurant have to promote their weekend specials out to the world, on social media, on an A-frame easel sign on the street or in traditional media? Probably not. It’s the weekend. If they don’t already have a plethora Read More …
During the weeks and days leading up to the holiday, promotions, discounts and offers were a welcome sight in my e-mail inbox. Today, however, getting over 75 e-mails promoting overstock, winter clearance, healthy new you and post-holiday dining out specials Read More …
One of the best ways to keep in touch with your customers is still e-mail, e-mail marketing to be specific and yes, it works. In fact, it works better than ANY other form of marketing. If you are like me, Read More …