That Subject Line
Be aware of it and craft that subject line to get the attention you want, not the attention you don’t want. It is better for someone to ignore it and delete the e-mail than to share it with disdain. I Read More …
Tag: e-mail marketing
One More Offer
If you got just one more e-mail communicating their offer for Cyber Monday, from the same company that already sent you 5 messages (at least) would that make you buy it now? Or, did you delete the others because: you Read More …
Look Here
It is human nature to become distracted. Look here and you will see something new, shiny and superb. Everyone wants your attention. The businesses. The marketers. The schools. The media. The kids. Don’t even get me started on the social Read More …
Be Tempted
It is hard not to be tempted to do things that you don’t think you should do. The e-mail this weekend (and for the last few years around this time of year) promotes any and everything that you may or Read More …
Uniform Marketing
Can you guess what this will be about? Do you think it has to do with being the same and confirming to the rest of the brands around you? No… it doesn’t. This is truly about uniform marketing or in Read More …
Yes, It Works
One of the best ways to keep in touch with your customers is still e-mail, e-mail marketing to be specific and yes, it works. In fact, it works better than ANY other form of marketing. If you are like me, Read More …