Adequate and Inadequate
Once I get to know a food retailer owner, I am happy to tell them when I think they are being adequate or inadequate. Most of the time it has NOTHING to do with their food, not the quantity, nor Read More …
Category: branding
Abundance and Scarcity
Somewhere between too many and not enough is a problem in retail and service establishments alike. There are definitely two schools of thought: abundance and scarcity. Did you ever travel predominantly alone and never truly notice the 3 sets of Read More …
Easier and Faster
Travel is time consuming – especially road trips (in the rain) but there are ways to make your trip easier and faster. Make a list of what you need. Pack early. Pack light. Plan your route and know your alternative Read More …
Take the Time
Take the time to build your brand in the image you want to create. It won’t happen overnight; you don’t end up where Dunkin Donuts is with their cups, napkins, boxes, menus and signs all in their image – heck, Read More …
Creating Ourselves
I love to see all of the Halloween’s costumes, but even more so the most clever re-creation of ourselves each year. So far, for the adults – Jon Cohen. His “hot stuff” Mr. Siracha Sauce was indeed unique and not Read More …
Bad Erasers
You know how there are some pencils out there that have really, (I mean really) bad erasers on them? They are not the Ticonderoga, classic yellow pencils, nor are they the awesome ones we used in college for drafting and Read More …
Delivering as Promised
Delivering as promised is the ultimate in customer service. Regardless of how much the customer has paid, $1 to $120 for rush services or thousands for closing on a business – when you deliver on time it is perfection. Strive Read More …
Customer Service is So Critical
Customer service is so critical to anyone’s business. Bad customer service is a disservice – to the owner and to the customers. “No, I’m sorry, I can’t cut your hair today because you were late.” “I’d have to stay late, Read More …
Respect the Brand
I always get frustrated when retailers don’t honor and respect the brand (or the brands) in their store. Today I was absolutely certain that I saw a Krispy Kreme case in a convenience store. Sure, it was seen though the Read More …
Your Business Personality
Your business personality is often a reflection of you as the founder. If you have started your own business and your own brand, then the public may have a good idea of what you are like, personally. Unless, you have Read More …