Take the Time
Take the time to build your brand in the image you want to create. It won’t happen overnight; you don’t end up where Dunkin Donuts is with their cups, napkins, boxes, menus and signs all in their image – heck, Read More …
Category: branding
Creating Ourselves
I love to see all of the Halloween’s costumes, but even more so the most clever re-creation of ourselves each year. So far, for the adults – Jon Cohen. His “hot stuff” Mr. Siracha Sauce was indeed unique and not Read More …
Bad Erasers
You know how there are some pencils out there that have really, (I mean really) bad erasers on them? They are not the Ticonderoga, classic yellow pencils, nor are they the awesome ones we used in college for drafting and Read More …
Delivering as Promised
Delivering as promised is the ultimate in customer service. Regardless of how much the customer has paid, $1 to $120 for rush services or thousands for closing on a business – when you deliver on time it is perfection. Strive Read More …
Customer Service is So Critical
Customer service is so critical to anyone’s business. Bad customer service is a disservice – to the owner and to the customers. “No, I’m sorry, I can’t cut your hair today because you were late.” “I’d have to stay late, Read More …
Respect the Brand
I always get frustrated when retailers don’t honor and respect the brand (or the brands) in their store. Today I was absolutely certain that I saw a Krispy Kreme case in a convenience store. Sure, it was seen though the Read More …
Your Business Personality
Your business personality is often a reflection of you as the founder. If you have started your own business and your own brand, then the public may have a good idea of what you are like, personally. Unless, you have Read More …
Founder’s Vision
The Founder’s vision is one of the critical components that creates value in a successful company. Of course their leadership, continued dedication to the brand and amazing products or services are also key to develop it and to nurture it’s Read More …
New Beginnings
New beginnings are amazing. Everything is new today. Teeth, hair, eyes. No braces. New hair cut. New glasses. All new today and such anticipation for a great reception tomorrow. Crossing my fingers. So much of our lives is dependent on Read More …
Pretty Creative Business Move
Yesterday, I witnessed a pretty creative business move. I mean, a real move. Picking up from a retail lease for a restaurant that has been in the same place for years (and years.) Why would a successful restaurant move from Read More …