That Subject Line
Be aware of it and craft that subject line to get the attention you want, not the attention you don’t want. It is better for someone to ignore it and delete the e-mail than to share it with disdain. I Read More …
Tag: marketing
Totally Crafted
Ever figure out that something you thought was naturally occurring was totally crafted by professionals? Kinda disappointing. It was so much better to think that it was organic and uniquely created. Not actually scripted, with a cast of actors (characters) Read More …
Pick the Theme
You should pick the theme and share the reason behind it. It ties everything together. Brings people to the same mindset. Fosters communication. Helps initiate collaboration. Allows for advance planning and creativity. Get started early. Figure out what you’re doing Read More …
I Know Why
Too often, I know why a company does something, but that doesn’t mean I have to like it. And, yes, marketing is to blame. There, I said it. This thing they do, well. It isn’t easy to do it, in Read More …
Over Communicate
Be ready to over communicate… To explain it clearly. To help them be better. To engrain the idea. To make it memorable. Not once, not twice, but as many times as necessary. This probably means you’ll need to over communicate. Read More …
Notes and More Notes
Talk to them. Listen to them. Take notes, and more notes than you ever thought you should. Then, you can write a pitch, an e-mail, or website copy. Or, you can write a letter of recommendation along with an e-mail Read More …
Pick One
First time customers, you get a free gift…just pick one. Makes you feel good. Makes you want to come back. Makes you remember them. Makes you smile. Makes you tell others about them. If you have to pick a place, Read More …
Ideas Are Free
In many circles…ideas are free. Think: free speech friends gathering to help a friend family who pulls together to solve a problem or to simply rescue new parents from a colicky baby All of those things, the ideas and the Read More …
To Be Special
All in all, the summer – the days we live – do not have to be special to be perfect. They just have to be. Spent together. Labor Day is a day meant to rest, to take a break and Read More …
Take Time Off
Everyone and I mean everyone should be sure to take time off after busy and stressful times of the year as well as those events that are quite successful and long or short term accomplishments have been realized. No group Read More …