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Category: branding

Follow Through

Posted onJuly 22, 2015Leave a comment

Tonight was the first night of the Summer Stock shows. We just got home… Les Miserables is a long production and the kids were outstanding. Everything that the cast, the directors, the program managers, set designers and the boosters did Read More …

Categoriesart, branding, general, inspiration, life, retail, workTagsdesign, program ads, summer stock, support the supporters, theatre, verification, volunteers

Your Order Shipped

Posted onJuly 20, 2015Leave a comment

Today’s post is about a totally different type of legacy from yesterday’s. This one, is about the old systems that companies have and keep – the one that tells you that your order shipped. They are so proud of themselves. Read More …

Categoriesbranding, career, opinion, retail, workTags3rd party shipper, crm, customers, e-mail, e-mail notice, fulfillment, legacy systems, packing list, processing, repairs, systems

Keep It Fresh

Posted onJuly 18, 2015Leave a comment

If you are in the food business, one of the first rules should be to keep it fresh. Some retailers and restaurants do this better than others… Whether it is the witty banter of the people who work there or Read More …

Categoriesbranding, food, inspiration, retailTagscommunity, daily, fresh, friendly, fun, local, new, repeat customers, specials, witty banter

A Phone Call

Posted onJuly 17, 2015Leave a comment

In spite of being well within the digital age, with comprehensive online information, patient portals and social media instant posts; sometimes, it can still take a phone call for the customer to make a buying decision. What happens on that Read More …

Categoriesart, branding, career, inspiration, opinion, workTagscustomer, etiquette, help desk, information, inquiry, live person, phonecall, potential customer, process, support, telephone

Two Out Of Three

Posted onJuly 15, 2015Leave a comment

One of my favorite, all time songs by Meatloaf and this line is so apropos… Two Out Of Three Ain’t Bad. In the song, “want, need and love.” In terms of how it applied to me today, not necessarily in Read More …

Categoriesart, branding, inspiration, life, opinion, retailTags3" heel, booties, comfort, fur, love, meatloaf, Merrel, sale, sandals, shoes, songs, tall, taller, ten bucks or less

Truth In Advertising

Posted onJuly 13, 2015Leave a comment

I definitely believe in the truth in advertising.  We all do.  We also, however, appreciate the marketing descriptions that go with advertising; that is the marketing spin that encourages you to sign your children up for their first swimming lesson. Read More …

Categoriesart, branding, career, inspiration, opinion, workTagsbeginners, benefits, chilly water, honesty, lessons, pool, safety, summer swim lessons, water

Is It Too Late

Posted onJuly 12, 2015Leave a comment

Today, I am sitting here, enjoying watermelon salad of all things, and I have to wonder (admittedly, I’ve pondered this before…) is it too late to pull back on the things we’ve asked for in the last 4 or 5 Read More …

Categoriesbranding, career, food, life, opinion, workTagsdevelopment, food supply, genetics, produce, production, seedless, technology

Gottahava

Posted onJuly 11, 2015July 11, 2015Leave a comment

Gottahava Wawa is their current slogan and it sure is catchy. Most of you, (from anywhere within 100 miles of Philly,) knew what brand this was about from the title. You are fanatics. You love the brand. You love everything Read More …

Categoriesart, branding, career, food, retail, workTagsattention to detail, branding, clean, dairy farm, earned, food, friendly, game changing, great roots, loyalty, passion

The Hub

Posted onJuly 9, 2015Leave a comment

At the center of a wheel, or at the center of an organization, group or activity, by definition is the hub. Justifiably so, companies have started (ok, a while ago) to use that term in their name. GrubHub, StubHub, HubSpot… Read More …

Categoriesart, branding, career, food, retail, workTagsaccess, amateurs, app, bring together, buyers, center, collective, delivery, hub, lunch, professionals, purchase, sellers, special, wheel, wheelhouse

Get In Line

Posted onJuly 8, 2015Leave a comment

Perhaps my new favorite app. Get in line… at a restaurant. No Wait offers an offsite waiting list; sign up before you get there and (this is the key part) see how long of a wait there is for your Read More …

Categoriesbranding, food, inspiration, life, workTagsbrew pub, children, dining, family, great food, how long?, local, pizza, reservations, waiting list

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