Gottahava
Gottahava Wawa is their current slogan and it sure is catchy. Most of you, (from anywhere within 100 miles of Philly,) knew what brand this was about from the title. You are fanatics. You love the brand. You love everything Read More …
Category: branding
The Hub
At the center of a wheel, or at the center of an organization, group or activity, by definition is the hub. Justifiably so, companies have started (ok, a while ago) to use that term in their name. GrubHub, StubHub, HubSpot… Read More …
Get In Line
Perhaps my new favorite app. Get in line… at a restaurant. No Wait offers an offsite waiting list; sign up before you get there and (this is the key part) see how long of a wait there is for your Read More …
Promises Promises
Brands that encourage loyalty programs are filled with promises. Promises of discounts, early announcements about their promotions and offers, rebates earned on purchases, or even easier ordering and saving personal info for shipping and/or billing. The other day, I read Read More …
Summer Flicks
An essential part of summer are the blockbusters, the big movies that become our future, favorite summer flicks. Sadly, not ALL of them will make it. Whether they fizzle out before they make it to the big screen or open Read More …
Safe Holiday
We always want to have a safe holiday and the weekend started out pretty well with UBER promoting holiday revelers and their weekend’s cause marketing sponsor, MADD. Why drive when you can UBER in and out of the city, to Read More …
UnWined
It’s really do appreciate clever little ways of saying something we all know and love. Combining relaxation and wine, making unwind into UnWined is a perfect example. It is a Friday night and a holiday weekend to go with it…getting Read More …
2 For
When a 2 for $X.00 promotion entices you to stop and not only buy the special, but also another sandwich and some home made salads, too. Then, you probably accomplished a great deal more than you would have… well, without Read More …
Cross The Road
It was a long day of driving today. (Luckily someone else was behind the wheel for most of the miles…and we car pooled for as much of it as we could.) On our way back home, at the rest stop, Read More …
PSAs
PSAs, or Public Service Announcements can be offered, not just by the media ad council, neighborhood watch, police or fire department…they can be offered by any place of business or service provider, too. Today, we saw one in the elevator Read More …