Today’s post is about a totally different type of legacy from yesterday’s. This one, is about the old systems that companies have and keep – the one that tells you that your order shipped. They are so proud of themselves. Read More …
If you are in the food business, one of the first rules should be to keep it fresh. Some retailers and restaurants do this better than others… Whether it is the witty banter of the people who work there or Read More …
In spite of being well within the digital age, with comprehensive online information, patient portals and social media instant posts; sometimes, it can still take a phone call for the customer to make a buying decision. What happens on that Read More …
One of my favorite, all time songs by Meatloaf and this line is so apropos… Two Out Of Three Ain’t Bad. In the song, “want, need and love.” In terms of how it applied to me today, not necessarily in Read More …
I definitely believe in the truth in advertising. We all do. We also, however, appreciate the marketing descriptions that go with advertising; that is the marketing spin that encourages you to sign your children up for their first swimming lesson. Read More …
Today, I am sitting here, enjoying watermelon salad of all things, and I have to wonder (admittedly, I’ve pondered this before…) is it too late to pull back on the things we’ve asked for in the last 4 or 5 Read More …
Gottahava Wawa is their current slogan and it sure is catchy. Most of you, (from anywhere within 100 miles of Philly,) knew what brand this was about from the title. You are fanatics. You love the brand. You love everything Read More …
At the center of a wheel, or at the center of an organization, group or activity, by definition is the hub. Justifiably so, companies have started (ok, a while ago) to use that term in their name. GrubHub, StubHub, HubSpot… Read More …
Perhaps my new favorite app. Get in line… at a restaurant. No Wait offers an offsite waiting list; sign up before you get there and (this is the key part) see how long of a wait there is for your Read More …
Brands that encourage loyalty programs are filled with promises. Promises of discounts, early announcements about their promotions and offers, rebates earned on purchases, or even easier ordering and saving personal info for shipping and/or billing. The other day, I read Read More …