In the Moment
Have you ever bought something, because, in the moment, you thought it was a great idea? Sure, we all have. Whether it is a BOGO deal, a 2 for $$ or the end cap impulse item, it just had to Read More …
Category: branding
You Get What You Pay For
Ok, now that I wrote that, I think a friend of mine will be upset that the title, you get what you pay for, ends in a preposition…but sadly, it is not just poor grammar – it is also true. Read More …
Brand Favorites
Growing up, you probably have a few brand favorites and you choose them each and every time you shop. Or, maybe you try something new… even if you don’t like them once you try them. The other day, I watched Read More …
Healthier You
When a fitness instructor, private trainer, local gym or national brand wants to attract clients, they often focus on the components of your results; being and becoming a healthier you. Able Fit More energetic More muscle Less fat Toned Feeling Read More …
Cover Feature
Just received one of my favorite catalogs in the mail today. They always entice me to look; it’s fashion, with an artist’s twist and they have a seasonal cover feature which is most often jewelry. Oh, orange. It is summer Read More …
Instant Recovery
Give your staff, your entire team, the ability to achieve instant recovery of a customer or a client. On the spot discounts, promotional offers on their next purchase, free or replacement items are essential. I am not suggesting that you Read More …
Working Dads
I just spent the better part of the day with four of the great dads in our lives: my dad, my husband and two brothers-in-law. Sure. They all work. Who doesn’t know at least a few working dads? I am Read More …
Summer Already
Since we took nearly two weeks off in late May into early June, I’ve been thinking that it was summer already…but still only the early days, right? Compound it with a few reasons that would fall in line with anyone Read More …
The Paper
I have never liked reading the paper, but I did because you know, it was the news and the only way you could get it. On paper. Once a day. Sure there were highlights you got on the nightly news. Read More …
Sleepless in NY
Seattle doesn’t have anything on being sleepless in NY. Maybe it was the double espresso mocha latte at 5pm. Maybe it was the third iced tea at dinner. (I really missed iced tea in Ireland and Paris.) Maybe it’s getting Read More …