Subtlety Wins

Sometimes, subtlety wins the marketing race in the long run. You don’t have to be overt or in-your-face with marketing messaging to get the attention of someone who could become a lifelong client. Pushy, over-the-top, hard selling is not appealing Read More …

The Underdog Wins

Sometimes, the underdog wins. It is probably not as often as they lose, I wouldn’t know – besides not being totally into statistics, I am not a huge, regular sports fan. Unless it is college teams (for my school,) or Read More …

Their Own Little World

Setting aside the controversy of the threats to the lives of bees, they live in their own little world – rather oblivious to us humans – but, for more reason than one, we need to pay attention to them. As Read More …

Let’s Go To Wawa

My kids nearly lost it tonight when we were driving home from visiting their grandmother and I said. “Hmmm. What should we do for dinner?”  I knew that it will be too late to make the family-friendly – but, still Read More …

Saying Good Bye

We are always sad saying good bye to retailers who have won our hearts.  This weekend, we walked over to the coffee shop to pick up breakfast – we had to choose take out because we were too busy to Read More …