So many restaurants out there are similar but different in their own special way. They can offer the same exact dishes, but the chef puts their own twist on the recipe. Even classic ones that “anyone” could make are somehow Read More …
You’ve finally made it when your local cafe or coffee house team knows you… …and your order. Which, they bring to you without asking. They are as happy to see you as you are to see them (and to not Read More …
So. Here we go again. The letters this time are… More real. More experienced. More heartfelt. More specific. More gut wrenching. It’s the holiday season. We trust that people will do the right thing and provide as much support as Read More …
It is that time of year. Fall…elections. I see signs all over the grass, on people’s lawns, at intersections, some billboard sized. Plus, various forms of digital advertising. (That’s what you get for going and looking up the ballot for Read More …
Dear Telemarketers, You are getting crazy. Do you think we don’t know what you are doing? It may have fooled us in the beginning, but now, we know your tricks. Did you know that I am usually aware of the Read More …
Sometimes, subtlety wins the marketing race in the long run. You don’t have to be overt or in-your-face with marketing messaging to get the attention of someone who could become a lifelong client. Pushy, over-the-top, hard selling is not appealing Read More …
Sometimes, the underdog wins. It is probably not as often as they lose, I wouldn’t know – besides not being totally into statistics, I am not a huge, regular sports fan. Unless it is college teams (for my school,) or Read More …
Setting aside the controversy of the threats to the lives of bees, they live in their own little world – rather oblivious to us humans – but, for more reason than one, we need to pay attention to them. As Read More …
The spaces around us become familiar and when they do, we tend to ignore the things we know are there and/or don’t want to see. It could be the signs in the store that promote the same thing that’s been Read More …
My kids nearly lost it tonight when we were driving home from visiting their grandmother and I said. “Hmmm. What should we do for dinner?” I knew that it will be too late to make the family-friendly – but, still Read More …