Bumper Sticker Branding
Riding down the road today, saw this car and while it caught my eye, this is an example of marketing and bumper sticker branding – to it’s nth degree, in all it’s glory and it’s unfortunate demise. What brand do Read More …
Category: branding
It’s More Of A Donation
I know… I know, I am stuck on Summer Stock. But this has been my week! I shared the info about the program ads, and you know, it’s more of a donation than an advertisement. Or, maybe you don’t know Read More …
Is It Good Enough
New companies often want to offer a really special deal, whether it is for their Grand Opening or even for an extended launch; a period of time set aside to encourage new customers to become loyal through trial. “Is it Read More …
Follow Through
Tonight was the first night of the Summer Stock shows. We just got home… Les Miserables is a long production and the kids were outstanding. Everything that the cast, the directors, the program managers, set designers and the boosters did Read More …
Your Order Shipped
Today’s post is about a totally different type of legacy from yesterday’s. This one, is about the old systems that companies have and keep – the one that tells you that your order shipped. They are so proud of themselves. Read More …
Keep It Fresh
If you are in the food business, one of the first rules should be to keep it fresh. Some retailers and restaurants do this better than others… Whether it is the witty banter of the people who work there or Read More …
A Phone Call
In spite of being well within the digital age, with comprehensive online information, patient portals and social media instant posts; sometimes, it can still take a phone call for the customer to make a buying decision. What happens on that Read More …
Two Out Of Three
One of my favorite, all time songs by Meatloaf and this line is so apropos… Two Out Of Three Ain’t Bad. In the song, “want, need and love.” In terms of how it applied to me today, not necessarily in Read More …
Truth In Advertising
I definitely believe in the truth in advertising. We all do. We also, however, appreciate the marketing descriptions that go with advertising; that is the marketing spin that encourages you to sign your children up for their first swimming lesson. Read More …
Is It Too Late
Today, I am sitting here, enjoying watermelon salad of all things, and I have to wonder (admittedly, I’ve pondered this before…) is it too late to pull back on the things we’ve asked for in the last 4 or 5 Read More …