Surfer Mentality
Do you have a surfer mentality? Just want to hang loose? Cowabunga dude? Nothing matters but the waves. The waves matter…not retail hours. That is for sure. I am not sure that they even care if you buy something or Read More …
Category: branding
Meaningful Messages
All of the info on billboards I’ve shared is really meaningless if the information is bland, irrelevant or doesn’t connect with the intended audience. That being said, it is rather difficult to create meaningful messages on a flat surface, 14′ Read More …
Floating Billboard
There is a first time for everything, right? Well, today is the first time I’ve ever seen this. Since I started the week with roadside observations, which lead to billboards in some way or another… I figured I’d share something Read More …
Be Here Now
My husband used to tell me about one of his employer’s policies about being present, not about being on time or meeting deadlines. This isn’t exactly this phrase, but it was essentially that all staffers should “be here now”. Phones Read More …
What Do You Hear?
When you listen to all the noise, all the messages, all the marketing that is around you…What do you hear? Are you only listening to the shout outs from the brands you frequent? From the big box retailer, the car Read More …
Seen But Not Heard
When I was a kid, my dad used to talk about an age old phrase (a saying, if you will) – it wasn’t his saying – but I do remember it clearly: “Children should be seen but not heard.” He Read More …
Bumper Sticker Branding
Riding down the road today, saw this car and while it caught my eye, this is an example of marketing and bumper sticker branding – to it’s nth degree, in all it’s glory and it’s unfortunate demise. What brand do Read More …
It’s More Of A Donation
I know… I know, I am stuck on Summer Stock. But this has been my week! I shared the info about the program ads, and you know, it’s more of a donation than an advertisement. Or, maybe you don’t know Read More …
Is It Good Enough
New companies often want to offer a really special deal, whether it is for their Grand Opening or even for an extended launch; a period of time set aside to encourage new customers to become loyal through trial. “Is it Read More …
Follow Through
Tonight was the first night of the Summer Stock shows. We just got home… Les Miserables is a long production and the kids were outstanding. Everything that the cast, the directors, the program managers, set designers and the boosters did Read More …