You Look Familiar
People all over the world could (at any time) come up to you and say you look familiar…or, you could say it to them in turn. It is possible that they are familiar as there are a lot of physical Read More …
People all over the world could (at any time) come up to you and say you look familiar…or, you could say it to them in turn. It is possible that they are familiar as there are a lot of physical Read More …
It takes a while, and sometimes, forever to convince customers that a business is not called that name anymore. It is even harder to convince them when the name they use was a brand they loved and often frequented. The Read More …
It is enough to say “we are not affiliated with each other” to mean something? There is probably some kind of association and a halo effect…or a tarnished halo depending on the perspective and circumstances of the relationship. Much of Read More …
The Groupon Problem as I am calling it – for the companies and brands who use this form of marketing – is becoming worse. I fear that it is making more of an economic statement than I hope it is…is Read More …
In the past, and sometimes, still you are given directions to places known by any other name than the real name. It’s an old joke in movies… “drive down a ways, past Johnson’s Farm and make a left at dead Read More …
I’ve handled a few rebranding projects before. I know it takes a lot of focus and planning, not to mention time, effort and money. When you start the project, one of the things you absolutely must do is look around Read More …
Today, I sat in a marketing seminar that sounded awfully familiar to me…maybe it was not to everyone in the room. I am guessing, however, that even if you are not a marketing guru these top ten phrases will probably Read More …
When I was a kid, my dad used to talk about an age old phrase (a saying, if you will) – it wasn’t his saying – but I do remember it clearly: “Children should be seen but not heard.” He Read More …
New companies often want to offer a really special deal, whether it is for their Grand Opening or even for an extended launch; a period of time set aside to encourage new customers to become loyal through trial. “Is it Read More …
This is it people, the epitome of honoring your brand. Watch it and enjoy… http://roastery.starbucks.com/#home ~ Dawn aka Hat Girl