One Little Letter
It was my fault. Well, me and my husband anyway. We did it on purpose. We decided that we would replace the PH with an F, in Sofia. How could one little letter cause so much concern? The Italian (and Read More …
Category: branding
Fair Trade
Today, I saw something that I think must have been a fair trade. Two street parking spaces for an outdoor dining terrace. What do you think? A local tavern that recently changed ownership and I’m thinking they considered many ways Read More …
Convenience
It is nearly, nearly always true that you pay more for convenience…In general – this is the market acting and working as it should. Things that are available to you where you want them, the moment you want them and Read More …
Why Not?
So today I heard someone at the store say, “Why not? It’s on sale and Christmas is coming soon…I was going to buy this but didn’t know it was only $20! That’s a great deal.” I totally understand. That is probably Read More …
Entertaining Customers
If you can keep entertaining customers, you are probably doing something right. Re-engaging them and keeping their interest is more than just providing services, products and customer service that makes them want to come back. Make them smile, laugh or Read More …
Annoying Customers
It is easy to see someone who can’t stand annoying customers. They get so visibly frustrated, short, snippy, obnoxious or indifferent, that it really “isn’t funny”. They need to put on their poker face, smile, laugh and go with the Read More …
Know Your Customers
There are so many great road warrior stories that could (and should) be shared. Some of my road side observations make me wonder: “What were they thinking?” or, even an incredulous: “Do you know your customers?” Maybe Miller Truck Leasing, Read More …
Holiday Sale
It’s kinda nice to find a holiday sale…but what holiday doesn’t have a sale? Well, it just depends on what you want. If it’s sheets, electronics, large household appliances, or buns for hot dogs, you can probably find them on Read More …
Impulse Buying
Earlier this week I alluded to impulse buying and school supplies. I assure you, I can be quite worse than that. School supplies are typically small in size and they are consumable…in theory anyway…I’ve seen that erasers can last several Read More …
If You Like
If you like this, you might like that. It is all about the next visit and they hope they can enjoy your return. From demographics, trends and prior purchases, retailers can tell a lot about you without even really “knowing” Read More …