Fairly often, we hear people repeat the same thing over and over again. The person to whom they are speaking didn’t have a problem hearing them, they had a problem understanding them. Perhaps they have to say it a different Read More …
Planning ahead, companies can renovate and be ready for the next big season. The timing is everything and yes, it matters. We planned (my kids and I) to get a milkshake today after going to the dentist. It is a Read More …
Some people only like new things. Others prefer vintage. I am not sure what you call taking something old and making it high tech all over again…refurbished just doesn’t quite do it justice. TNT purchased the rights to the Star Read More …
Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing. If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …
It was my fault. Well, me and my husband anyway. We did it on purpose. We decided that we would replace the PH with an F, in Sofia. How could one little letter cause so much concern? The Italian (and Read More …
Today, I saw something that I think must have been a fair trade. Two street parking spaces for an outdoor dining terrace. What do you think? A local tavern that recently changed ownership and I’m thinking they considered many ways Read More …
It is nearly, nearly always true that you pay more for convenience…In general – this is the market acting and working as it should. Things that are available to you where you want them, the moment you want them and Read More …
So today I heard someone at the store say, “Why not? It’s on sale and Christmas is coming soon…I was going to buy this but didn’t know it was only $20! That’s a great deal.” I totally understand. That is probably Read More …
If you can keep entertaining customers, you are probably doing something right. Re-engaging them and keeping their interest is more than just providing services, products and customer service that makes them want to come back. Make them smile, laugh or Read More …
It is easy to see someone who can’t stand annoying customers. They get so visibly frustrated, short, snippy, obnoxious or indifferent, that it really “isn’t funny”. They need to put on their poker face, smile, laugh and go with the Read More …