Bumper Sticker Branding
Riding down the road today, saw this car and while it caught my eye, this is an example of marketing and bumper sticker branding – to it’s nth degree, in all it’s glory and it’s unfortunate demise. What brand do Read More …
Category: retail
Is It Good Enough
New companies often want to offer a really special deal, whether it is for their Grand Opening or even for an extended launch; a period of time set aside to encourage new customers to become loyal through trial. “Is it Read More …
Follow Through
Tonight was the first night of the Summer Stock shows. We just got home… Les Miserables is a long production and the kids were outstanding. Everything that the cast, the directors, the program managers, set designers and the boosters did Read More …
Actually True
Have you ever thought of those things that were just true… I mean, you said what you were actually doing but now, they are not actually true? We still say “hang up the phone”, but we really just push a Read More …
Your Order Shipped
Today’s post is about a totally different type of legacy from yesterday’s. This one, is about the old systems that companies have and keep – the one that tells you that your order shipped. They are so proud of themselves. Read More …
Keep It Fresh
If you are in the food business, one of the first rules should be to keep it fresh. Some retailers and restaurants do this better than others… Whether it is the witty banter of the people who work there or Read More …
Two Out Of Three
One of my favorite, all time songs by Meatloaf and this line is so apropos… Two Out Of Three Ain’t Bad. In the song, “want, need and love.” In terms of how it applied to me today, not necessarily in Read More …
Gottahava
Gottahava Wawa is their current slogan and it sure is catchy. Most of you, (from anywhere within 100 miles of Philly,) knew what brand this was about from the title. You are fanatics. You love the brand. You love everything Read More …
The Hub
At the center of a wheel, or at the center of an organization, group or activity, by definition is the hub. Justifiably so, companies have started (ok, a while ago) to use that term in their name. GrubHub, StubHub, HubSpot… Read More …
Promises Promises
Brands that encourage loyalty programs are filled with promises. Promises of discounts, early announcements about their promotions and offers, rebates earned on purchases, or even easier ordering and saving personal info for shipping and/or billing. The other day, I read Read More …