Follow the Process
Ok, so what does process have to do with marketing? It has everything to do with execution and customer service and so very much more. When you follow the process, the one that the owner or the inventor created, it Read More …
Category: opinion
Picture Perfect
Are you, right now, ready for the world and more than picture perfect? With the ever present photo ops, we’d better be ready. It could happen. Right now. How would that work for you? Maybe it is the Selfie you Read More …
New vs. Old
Let’s talk traditions – new vs. old and how the new ones get started or how they take over the older ones. Are you the one starting a new tradition or are you just eliminating the old ones? Face it, Read More …
Why the Name?
I have wondered for a long while, why the name Black Friday? (My curiosity started after hearing someone I care about say that they thought Black Friday should not be called such and thus called it Purple Friday… you know Read More …
Snow Happens
When it rains it pours… or snows. It isn’t fun when “snow happens” – all kidding aside – things that you cannot control no matter how much you try, will happen. Did we wish for snow for our Thanksgiving holiday? Read More …
Yes, It Works
One of the best ways to keep in touch with your customers is still e-mail, e-mail marketing to be specific and yes, it works. In fact, it works better than ANY other form of marketing. If you are like me, Read More …
Too Busy
Are you really too busy to pick up the phone when a customer calls, or to pick up but then put them on hold indefinitely? If you have an established brand, an established location and a great product or service Read More …
In Between
I’m feeling a bit confused and stressed at being in between the Thanksgiving and Christmas holidays this week (and last.) I am sure that I am not alone. Since Thanksgiving is so very late this year, nearly the latest possible Read More …
What is Hat Girl
I was asked recently, “What is Hat Girl”? It took a long time to explain, but you can read more here: https://hatgirlmarketing.com/?page_id=2 and to know why I do this will take longer…but really the right question is “Who is Hat Read More …
Please Read It
Before you send your entire data base of customers your holiday promotion, please read it. Then, have someone else read it. Send it to yourself in a test email (you are using an email provider such as Constant Contact or Read More …