Can You Go Back
Can you go back: To a restaurant you loved on a date or your anniversary? (Ah, that Caesar salad from Lilly’s on the Canal or the French Silk Pie from Magnolia Cafe – alas, the latter is no longer open.) Read More …
Category: opinion
Is it Real
Not that I have to tell anyone this, but just in case – and you are wondering if it is real – it isn’t. Reality TV? It isn’t. Marketing (product and model) photography – after the Photoshop treatment, is not Read More …
A Pair or a Match?
Who ever invented the totally appropriate – and available to buy – mismatched socks is genius. Is it just a pair or a match if they are the same? Not any more. Thank you, say parents everywhere… and to the Read More …
Proper Names
When promoting your business or your products, please use the correct and proper names. Christmas Trees. The word you were trying to write was Christmas. That other word… isn’t a word. Oh, and I get it, signs used to be Read More …
Don’t Blow It
An entire year of planning for the big fashion show, complete with new products, new marketing materials, tons of ad space and media hype. Stars in the show. Big. Huge. Bigger than ever before… With everything you have invested, don’t Read More …
Enticing Enough?
Let’s talk dirty here for a minute. Who cares about the warranty? Is it enticing enough for me to want to initiate the program on the enclosed CD ROM and/or fill out paperwork? Is there a reason I should visit Read More …
Make a List
Sometimes, not just for the holidays and not just Santa should make a list and check it twice. Short thought today as I check things off of my list… I realize that I did something twice. I didn’t need to Read More …
Mondays Can Be Great
Depending on how you handle your schedule, planning, booked appointments, staff, promotions and much more… Mondays can be great! I definitely recommend planning ahead. Mondays can be tough. The weekend was busy but at the same time nothing gets “done” Read More …
On Purpose
Retailers – especially the bigger ones – choose each of their locations on purpose – and even more specifically, with purpose. In the mall, the Weight Watchers is directly across from the main exit of Victoria’s Secret. This does not Read More …
Pop Up
With retail rentals heavy on inventory and light on tenants places can pop up in the empty space and stay for as long or go as quickly as they want. (The building owner gets paid for a month to 3 Read More …