The Unknown
I am traveling soon and the thing that I worry about is the unknown. There are a few things that I am fully prepared to do. Pack. Get up earlier (4th day in a row) than I prefer to wake. Read More …
Category: branding
Setting Expectations
There are many ways to satisfy customers, the basic and most fundamental way to achieve your goals should start with setting expectations. Then, as long as everyone is on the same page, no one will be disappointed. They still may Read More …
Old Stuff
I love it when old stuff is refurbished, re-purposed and reused. I see an increased number of non-profit church thrift shops, Good Will stores, Impact Thrift, ReStore, by Habitat for Humanity and for profit businesses lately. These and many others Read More …
Intermediary
In life, business and even if you’re thinking of managing a country, some things are best handled by an intermediary representative. Today, Facebook can probably handle all of these with ease, low cost and efficiency. It’s not “in your face” Read More …
Take a Chance
There are times in a company when the owner decides that the best course of action is to take a chance on something that is risky, expensive or new. Even if it is in a box… Sometimes these things pan Read More …
What Changed
What changed the show producers’ and venues’ perspective about video recording and taking pictures? The handheld camera built into every smart phone. Which – sort of – doubles as a lighter. At least for showing support or creating a mood. Read More …
Why Change
Why change things that appear, from all accounts, to be working? We have “heard” that the “new” iPhone will include removal of the audio jack. Why? Because it is the limiting factor for making the phone thinner. That is probably Read More …
Change is Hard
No, I am not talking about people who can’t count…who make it look like making change is hard. (That is a whole ‘nother topic.) I am talking about changes made by your favorite local retailer. I know that sometimes, brands Read More …
The Right Demographics
If you have the ability to target the right demographics, it means that you know your audience. Design your product, your services, your book, your movie, your blog even…with the customers in mind. Modern action movie makers know whom it Read More …
Delete That Line
Back in January, our decision was resolute. We could no longer support the notion that a fax line mattered. Our two-line, multi-handset phone system had been compromised and we were unable to replace it “exactly” so we were unwilling and Read More …