Why change things that appear, from all accounts, to be working? We have “heard” that the “new” iPhone will include removal of the audio jack. Why? Because it is the limiting factor for making the phone thinner. That is probably Read More …
No, I am not talking about people who can’t count…who make it look like making change is hard. (That is a whole ‘nother topic.) I am talking about changes made by your favorite local retailer. I know that sometimes, brands Read More …
If you have the ability to target the right demographics, it means that you know your audience. Design your product, your services, your book, your movie, your blog even…with the customers in mind. Modern action movie makers know whom it Read More …
Back in January, our decision was resolute. We could no longer support the notion that a fax line mattered. Our two-line, multi-handset phone system had been compromised and we were unable to replace it “exactly” so we were unwilling and Read More …
So the sign says, closing soon. This means YAY! The shop is still open. Or does it? 20 minutes until the shop is done for the day. I don’t really care when you opened; well, maybe I do. I should Read More …
Isn’t it such a nice thing to know that you can come back again soon? I know it is a little cliched in the retail and restaurant industries, but it is still a good sentiment. There were customers, well, at Read More …
Every season and holiday, now have limited editions of candy to help us celebrate – not just the Big 5*. Of course, the word limited is intended. The retailers do not want to be stuck with it after the last Read More …
Cause marketing, emotional marketing, sports marketing, it all works. Recycled marketing can work too… we always reuse what we create, it keeps the brand messaging consistent. Just tweak it in between major initiative changes, just a little, to keep it Read More …
Celebrating special days of spring are totally worth it…regardless of whether or not the weather is cooperating. However, out for breakfast during one of the busiest Sunday mornings may not have been the best idea. The restaurants are crowded, the Read More …
Curb appeal can be like a book cover…you’ve got to go inside to see what it’s really like. If you see the facade of the building, the original building that has been on the site since 1950, and it looks Read More …