Smiling Works
I know that I have recently talked about this, but I must re-iterate, smiling works. Period. Do it. All you have to do is … do it. Today. Tomorrow. Every day. You will figure it out in your own if Read More …
Tag: service
Make That Happen
We can make that happen, says the: highly sought-after purveyor of fine goods consultant who knows you have never asked for a special favor restaurant owner who knows you come in every week retailer who knows the birthday gift needs Read More …
Not Called That
It takes a while, and sometimes, forever to convince customers that a business is not called that name anymore. It is even harder to convince them when the name they use was a brand they loved and often frequented. The Read More …
Pick One
Just think…if you had to just pick one cause, one charity, one group, one mission and one goal it would be too difficult. The choices would seem endless and the right one couldn’t possibly be right. We have the capacity Read More …
No Ego
There should be no ego in marketing…but there always is. Just look at Don Draper and Mad Men. Don’t get me wrong, I am all about the brand. But… Business owners, much like Don, tend to think of what they Read More …
Paying More
If you really want something unusual, or better service, or even faster, more accurate service, do you mind paying more? Probably not. Better, faster and more accurate are valuable to you. They’re valuable to many… What about paying the same thing, Read More …
You Get What You Pay For
Ok, now that I wrote that, I think a friend of mine will be upset that the title, you get what you pay for, ends in a preposition…but sadly, it is not just poor grammar – it is also true. Read More …
There Are No Rules
This is what our menu said at the restaurant we went to last night. “There are no rules.” Really? I beg to differ. I get it, they are trying to set an environment of enjoying your meal the way you Read More …
Full Service
There are certain things that you come to think of when it comes to service provided…having someone do the “unexpected” is what can be called full service. That means (at least in this case), that the appliance is delivered, installed, Read More …
Building a Brand is Hard Work
Building a brand is hard work. No one ever said it was going to be easy. You have to create EVERYTHING – the logo, the image, the product or service you will offer, the culture, (create and/or) oversee the advertising Read More …