Closing Soon
So the sign says, closing soon. This means YAY! The shop is still open. Or does it? 20 minutes until the shop is done for the day. I don’t really care when you opened; well, maybe I do. I should Read More …
Category: branding
Come Back Again Soon
Isn’t it such a nice thing to know that you can come back again soon? I know it is a little cliched in the retail and restaurant industries, but it is still a good sentiment. There were customers, well, at Read More …
Limited Editions
Every season and holiday, now have limited editions of candy to help us celebrate – not just the Big 5*. Of course, the word limited is intended. The retailers do not want to be stuck with it after the last Read More …
Recycled Marketing
Cause marketing, emotional marketing, sports marketing, it all works. Recycled marketing can work too… we always reuse what we create, it keeps the brand messaging consistent. Just tweak it in between major initiative changes, just a little, to keep it Read More …
Totally Worth It
Celebrating special days of spring are totally worth it…regardless of whether or not the weather is cooperating. However, out for breakfast during one of the busiest Sunday mornings may not have been the best idea. The restaurants are crowded, the Read More …
Curb Appeal
Curb appeal can be like a book cover…you’ve got to go inside to see what it’s really like. If you see the facade of the building, the original building that has been on the site since 1950, and it looks Read More …
Communication and Feedback
The general consensus is that communication and feedback is a two-way street. Tell me what you think and I will be able to do the same. Unless, we disagree. Then, sometimes people hold back. They are not confident. They don’t Read More …
Play The Game
In life, you have to learn to play the game. It starts in school. What are the rules? Most things have them. Some don’t. You still have to learn the unwritten rules and accept that sometimes you are right, but Read More …
Just Right
Who says that your price is just right? As in Goldilocks… That store sells for too much, this store for too little…if it is the same item, a commodity like item, then your customer can decide where to shop. As Read More …
Covering Costs
If you are supporting a small business, you want to do more than just covering costs. You want to actually make a profit, right? Well, maybe and maybe not. What if…you can do everything you want to do in the Read More …