More Than One
Even if you own it, you can always have more than one. This may make sense for many things but not for others. One couch – ok, maybe two or three. It depends on the space you have and whether Read More …
Category: branding
No Ego
There should be no ego in marketing…but there always is. Just look at Don Draper and Mad Men. Don’t get me wrong, I am all about the brand. But… Business owners, much like Don, tend to think of what they Read More …
Pricing and Preference
When it comes down to many, many things – both products and services – people can choose based on pricing and preference. Certainly, overly high pricing for essentially similar things should lose,. but, people have brand favorites and they have Read More …
Green Marketing
I admit that I “missed” the official Earth Day deadline to share this, but can’t help comment and admire this never seen before version of green marketing. Downtown, City of Chicago, a local green house is promoting locals to sponsor Read More …
The Unknown
I am traveling soon and the thing that I worry about is the unknown. There are a few things that I am fully prepared to do. Pack. Get up earlier (4th day in a row) than I prefer to wake. Read More …
Setting Expectations
There are many ways to satisfy customers, the basic and most fundamental way to achieve your goals should start with setting expectations. Then, as long as everyone is on the same page, no one will be disappointed. They still may Read More …
Old Stuff
I love it when old stuff is refurbished, re-purposed and reused. I see an increased number of non-profit church thrift shops, Good Will stores, Impact Thrift, ReStore, by Habitat for Humanity and for profit businesses lately. These and many others Read More …
Intermediary
In life, business and even if you’re thinking of managing a country, some things are best handled by an intermediary representative. Today, Facebook can probably handle all of these with ease, low cost and efficiency. It’s not “in your face” Read More …
Take a Chance
There are times in a company when the owner decides that the best course of action is to take a chance on something that is risky, expensive or new. Even if it is in a box… Sometimes these things pan Read More …
What Changed
What changed the show producers’ and venues’ perspective about video recording and taking pictures? The handheld camera built into every smart phone. Which – sort of – doubles as a lighter. At least for showing support or creating a mood. Read More …