Kitchen Closed
So, the other day, I raved about a place that used direct mail to invite us to dinner…well, I thought it was great. I still kind of do. However, I found out that their kitchen closed for renovations the day Read More …
Category: branding
Change of Plans
It is always easier to have a change of plans before you commit to the final plan. Whether it is hiring the designers, accepting the proof and printing the materials or setting up the schedule, buying the tickets and paying Read More …
Create An Atmosphere
Restaurants work to create an atmosphere which is part of their image, complements their menu and corresponds to their pricing. An Irish Pub typically has dark wood seating and paneling. The bar is a primary focus. The music is upbeat Read More …
Commitment to Quality
Yesterday, I received a direct mailed letter about a restaurant’s commitment to quality. They explained about their focus on their menu, sustainability and customers. They also, in a surprise move, offered us a free entree. No strings attached. This is Read More …
Now Hiring
The other day, my daughter and I were driving down the road and there was a sign that hadn’t been there before. Now Hiring! (Below that it said “Great People”.) Um, sure. Good idea, right? You wouldn’t want to hire Read More …
Taking Risks
Chefs are great at taking risks. Always trying new flavors, combinations and sauces. Some soar. Some flop. Then they find one that was totally worth all of those times of taking risks, marginally succeeding, because this time, it is a Read More …
Open or Closed
It is fairly easy to tell if someone’s mind is open or closed… all you have to do is see how they react to political commentary. On the other hand, there are some retail stores that it is really difficult Read More …
More Than One
Even if you own it, you can always have more than one. This may make sense for many things but not for others. One couch – ok, maybe two or three. It depends on the space you have and whether Read More …
No Ego
There should be no ego in marketing…but there always is. Just look at Don Draper and Mad Men. Don’t get me wrong, I am all about the brand. But… Business owners, much like Don, tend to think of what they Read More …
Pricing and Preference
When it comes down to many, many things – both products and services – people can choose based on pricing and preference. Certainly, overly high pricing for essentially similar things should lose,. but, people have brand favorites and they have Read More …