Ideas Are Free
In many circles…ideas are free. Think: free speech friends gathering to help a friend family who pulls together to solve a problem or to simply rescue new parents from a colicky baby All of those things, the ideas and the Read More …
Tag: trial
Left Over Gift
Where did we last leave our discussion? Oh, yes, on old – aka legacy promotional – offers. Well, folks. What about left over gift cards? Not the ones that you bought to give to your kids, the ones that you Read More …
Creative Names
When companies produce a product and they come up with creative names – it can make customers want to try new items. Pynk (a tarte berry ale from Yards Brewing) Unicorn Frappuccino (from Starbucks – or was it someone else, Read More …
The Groupon Problem
The Groupon Problem as I am calling it – for the companies and brands who use this form of marketing – is becoming worse. I fear that it is making more of an economic statement than I hope it is…is Read More …
Nothing Ventured. Nothing Gained.
The saying Nothing Ventured. Nothing Gained. Should definitely make someone think. If you do not take the risk, you don’t have the opportunity to earn the reward. It is an old proverb and one that most have heard, but don’t Read More …
We All Have to Start Somewhere
It’s true, right? We all have to start somewhere. The somewhere, is the difference though, for each one of us. Even if we both – or a hundred…even a couple hundred thousand of us – started at the same place, Read More …
Drip. Drip. Drip.
Answer: Drip. Drip. Drip. Question: What do marketers, parents and torturers all have in common? As marketers, you “drip campaign” the heck out of your clients… you let them see your logo, your message, your products and services over and Read More …
Wanted to Like It
Now, before the show starts. I just want to say. I wanted to like it. But I didn’t. Not really. Well, maybe a few small parts of it. LA is crazy. We know this. They live in an entirely different Read More …
Testing and More Testing
This is not a test. There are ways to make things fun, testing and more testing is not one of them. Right now, I am playing around with different things. Some are working better than others. Meals being delivered (uncooked.) Read More …
If You Like
If you like this, you might like that. It is all about the next visit and they hope they can enjoy your return. From demographics, trends and prior purchases, retailers can tell a lot about you without even really “knowing” Read More …