Who Do You Trust

When it comes down to your information, who do you trust? Do they “like you like you… or just like you?” Why do they? Facebook – Associated apps ask you all the time if you want to sign up with Read More …

Start With Research

When making big decisions, sometimes we just throw caution to the wind. (Like booking a trip to Europe with just 30 days before you depart.) Other times, we take referrals and advice. It is usually best however, to start with Read More …

Stories We Tell At Dinner

Sometimes, the stories we tell at dinner drive the kids to laughter. Sometimes it is confusion. Other times, down right teenage-angst. Go figure. It happens. When we were kids, we had to be careful. Dad would go on and on Read More …

The Filter Bubble

Many marketers will tell you that paid search can be expensive but it is better because it is targeted. Clearly, targeting is better than random advertising – rarely is “random” better when you already know who your audience is; the Read More …