Companies today try to make things better for their customers, adding easy tech tools to improve the customer experience.

If the choices you make, the software and the apps – however – are not working when the client or customer want to use them…it is a lost opportunity.

How big of a loss depends on how dedicated they are to your business.

If they love the brand…like Starbucks or Target or Chipotle they will probably try again. Give it another shot.

If they like the brand or are trying it out for the first time; they may just abandon their cart/reservation/online account set up and go to an old standby.

Trusted and true.

Regardless of whether you chose something off the shelf, or you decide to custom build software, (not recommended, but that is your choice) as long as it is easy, tech advanced and streamlined you can win. Congratulations. Keep up the good work…don’t make us make the angry app face though, it isn’t pretty.

~ Dawn aka Hat Girl