When you own a business and you earn savings that can’t be beat, do you pass it on?

• Do you share the savings with reduced retail pricing?
• Do you offer better products and services?
• Do you use this to build customer loyalty?
• Do you create and cultivate customer appreciation of you and your staff?

Or, do you take the margin and use it to reinvest in your business with new equipment, renovations and maybe even newer technology?

Either way, it can benefit you.

Continue to develop a relationship with your customers.  Encourage them to come back time and time again.

Continue to show them that you can offer them benefits from that loyalty.  They may even mention you to all of their friends and family – specifically why they like visiting your business.

If they pass it on, you can be sure that you have earned more than simple savings and a much bigger benefit.

~ Dawn aka Hat Girl