Pop Up
With retail rentals heavy on inventory and light on tenants places can pop up in the empty space and stay for as long or go as quickly as they want. (The building owner gets paid for a month to 3 Read More …
Category: retail
Follow the Process
Ok, so what does process have to do with marketing? It has everything to do with execution and customer service and so very much more. When you follow the process, the one that the owner or the inventor created, it Read More …
Picture Perfect
Are you, right now, ready for the world and more than picture perfect? With the ever present photo ops, we’d better be ready. It could happen. Right now. How would that work for you? Maybe it is the Selfie you Read More …
Best New Tradition
So far, the best new tradition I see is the #GivingTuesday which is “new to me this year” even though it has been around since December 2012. It may indeed be new to many of you as well. In this Read More …
It Is You
Contrary to the fabulous Seinfeld line, “it’s not you, it me…” in this case; it IS you. That commercial, you know the one, the one where you’re like “huh? I don’t get it.” Well, in this case, it isn’t them Read More …
Small but Could Be Bigger
So many companies out there are indeed small but could be bigger to make even more of a difference. Hopefully, you are in an area where you know a locally owned, small business and maybe even the owner. Furthermore, perhaps Read More …
Why the Name?
I have wondered for a long while, why the name Black Friday? (My curiosity started after hearing someone I care about say that they thought Black Friday should not be called such and thus called it Purple Friday… you know Read More …
Snow Happens
When it rains it pours… or snows. It isn’t fun when “snow happens” – all kidding aside – things that you cannot control no matter how much you try, will happen. Did we wish for snow for our Thanksgiving holiday? Read More …
Yes, It Works
One of the best ways to keep in touch with your customers is still e-mail, e-mail marketing to be specific and yes, it works. In fact, it works better than ANY other form of marketing. If you are like me, Read More …
Too Busy
Are you really too busy to pick up the phone when a customer calls, or to pick up but then put them on hold indefinitely? If you have an established brand, an established location and a great product or service Read More …