Renewed Efforts
Nothing is better than renewed efforts put forth by people who had given up or lost focus. It can be in the form of effort, or investment, which requires effort – so that counts, too. We are “back to fall” Read More …
Category: opinion
Rephrase the Question
Fairly often, we hear people repeat the same thing over and over again. The person to whom they are speaking didn’t have a problem hearing them, they had a problem understanding them. Perhaps they have to say it a different Read More …
Renovate and Be Ready
Planning ahead, companies can renovate and be ready for the next big season. The timing is everything and yes, it matters. We planned (my kids and I) to get a milkshake today after going to the dentist. It is a Read More …
Refurbished
Some people only like new things. Others prefer vintage. I am not sure what you call taking something old and making it high tech all over again…refurbished just doesn’t quite do it justice. TNT purchased the rights to the Star Read More …
Wouldn’t You
If you could, wouldn’t you eat donuts every day? Be honest. Really. I would. My son would, too. But even he knows he can’t and he’s only a teenager. Even if it was limited to one day a week, and Read More …
Scuttlebutt
Sometimes, the best way to learn the town’s scuttlebutt is to go to the local business owner’s office. In a meeting today, all we had to ask was “So, whats the deal with…” All the answers came out. The answer Read More …
A or B
Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing. If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …
One Little Letter
It was my fault. Well, me and my husband anyway. We did it on purpose. We decided that we would replace the PH with an F, in Sofia. How could one little letter cause so much concern? The Italian (and Read More …
Changing Your…
It isn’t easy, changing your name. I know, I have done it. It is far more complicated than changing your mind that is for sure. Yet, every day, people do it. New driver’s license, social security card, passport, bank accounts, Read More …
Will There Be Cake
In the eyes of my son, the best part of the idea of a wedding is the answer “Yes” to his “Ok, so I have to dress up, wear uncomfortable shoes, hug people I don’t know, smile while they tell Read More …