Two Sides
There are always two sides to an event, a conversation and an experience. Everyone has their own perspective, opinions and interpretation. We have our own preferences for what we like and what we don’t like – or who we relate Read More …
Category: branding
Missing the Rain
All summer, we were missing the rain that was so very needed, for the water table, for the grass, for the plants, for the trees and of course, for the apples. Today, we were not missing the rain, happy to go Read More …
Their Style, Not Yours
Gift giving is really, really easy when you know the person well. Giving something that will match their style, not yours is the problem when you don’t know them at all. Some of the more structured parties have registries, from Read More …
Renewed Efforts
Nothing is better than renewed efforts put forth by people who had given up or lost focus. It can be in the form of effort, or investment, which requires effort – so that counts, too. We are “back to fall” Read More …
Rephrase the Question
Fairly often, we hear people repeat the same thing over and over again. The person to whom they are speaking didn’t have a problem hearing them, they had a problem understanding them. Perhaps they have to say it a different Read More …
Renovate and Be Ready
Planning ahead, companies can renovate and be ready for the next big season. The timing is everything and yes, it matters. We planned (my kids and I) to get a milkshake today after going to the dentist. It is a Read More …
Refurbished
Some people only like new things. Others prefer vintage. I am not sure what you call taking something old and making it high tech all over again…refurbished just doesn’t quite do it justice. TNT purchased the rights to the Star Read More …
A or B
Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing. If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …
One Little Letter
It was my fault. Well, me and my husband anyway. We did it on purpose. We decided that we would replace the PH with an F, in Sofia. How could one little letter cause so much concern? The Italian (and Read More …
Fair Trade
Today, I saw something that I think must have been a fair trade. Two street parking spaces for an outdoor dining terrace. What do you think? A local tavern that recently changed ownership and I’m thinking they considered many ways Read More …