That Subject Line
Be aware of it and craft that subject line to get the attention you want, not the attention you don’t want. It is better for someone to ignore it and delete the e-mail than to share it with disdain. I Read More …
Tag: offer
Someone Will
If you won’t, maybe someone will… plan. step up. do the work you don’t like to do/are not good at doing. ask for help. be there. stop. Of course, you cannot plan for the… maybe? what if? possible? scenario or Read More …
Whatever You Can Do
When you are an empathetic, good, positive and supportive person… you do whatever you can do. Today. Right now. Tomorrow. Next week. From a distance. In person. At their home. Shipped and delivered. Organized and completed. Sending warm thoughts. Being Read More …
One More Offer
If you got just one more e-mail communicating their offer for Cyber Monday, from the same company that already sent you 5 messages (at least) would that make you buy it now? Or, did you delete the others because: you Read More …
Left Over Gift
Where did we last leave our discussion? Oh, yes, on old – aka legacy promotional – offers. Well, folks. What about left over gift cards? Not the ones that you bought to give to your kids, the ones that you Read More …
Legacy Promotions
Sometimes, businesses have ongoing, legacy promotions. The ones they (think they) can’t do away with because their customers may revolt. They may get upset, but they won’t revolt. (Really. They won’t. As long as you follow the timing of the Read More …
Relax…
When you visit friends or family, they tell you to come in, sit down, have a drink and relax… When you visit a new company, on an interview perhaps, or when meeting a new client – they may say the Read More …