Sometimes, it is just a random hit or miss with paid, even very targeted online, advertising.

All of those companies who planned and pre-set their content marketing for weather related channels this weekend, especially along the east coast, are getting a bang for their buck.

I guess that was the luck of the draw…because even weather forecasting is hit or miss these days…but all of us, along the shore, especially those still recovering from Sandy would like Joaquin to miss us rather than hit the beach…which we can all do (well, some of us anyway) NEXT weekend for Columbus Day holiday!

~ Dawn aka Hat Girl.