Contradictions in Messaging
The problem is that there are always contradictions in messaging… I love you, but I don’t like you. You want to be in a populated area, but you don’t want to be around people. I want to do something different, Read More …
Tag: messaging
Know Your Customers
There are so many great road warrior stories that could (and should) be shared. Some of my road side observations make me wonder: “What were they thinking?” or, even an incredulous: “Do you know your customers?” Maybe Miller Truck Leasing, Read More …
Our Favorites
There are a few commercials being shown over and over during the Olympic Games that, so far, are our favorites. The ones that invoke a feeling of family, of love and commitment to life outside of the intensity of the Read More …
Memorable Messages
Few would disagree that Disney applied the best tactics in creating memorable messages. From his early work through to today’s favorites, the songs, the phrases and the subsequent images are locked in our minds. Tonight, all of the memories of Read More …
Intermediary
In life, business and even if you’re thinking of managing a country, some things are best handled by an intermediary representative. Today, Facebook can probably handle all of these with ease, low cost and efficiency. It’s not “in your face” Read More …
Hit or Miss
Sometimes, it is just a random hit or miss with paid, even very targeted online, advertising. All of those companies who planned and pre-set their content marketing for weather related channels this weekend, especially along the east coast, are getting Read More …
Meaningful Messages
All of the info on billboards I’ve shared is really meaningless if the information is bland, irrelevant or doesn’t connect with the intended audience. That being said, it is rather difficult to create meaningful messages on a flat surface, 14′ Read More …
What Do You Hear?
When you listen to all the noise, all the messages, all the marketing that is around you…What do you hear? Are you only listening to the shout outs from the brands you frequent? From the big box retailer, the car Read More …
Print is Cheap
Years have past since printed marketing was oppressively expensive. While there are still expenses associated with any of your printing needs, overall, print is cheap and totally worth the effort if you use it the right way. Let’s take packaging Read More …
Yes, It Works
One of the best ways to keep in touch with your customers is still e-mail, e-mail marketing to be specific and yes, it works. In fact, it works better than ANY other form of marketing. If you are like me, Read More …