Be ready to over communicate… To explain it clearly. To help them be better. To engrain the idea. To make it memorable. Not once, not twice, but as many times as necessary. This probably means you’ll need to over communicate. Read More …
Is it the marketers or the customers who must make amends when the gift isn’t quite right? One of them is to blame…who shall accept the responsibility for the sadness, the lamenting tears and the regret? Buy flowers, she’ll love Read More …
Synonymous with information for years, nay, generations – The Yellow Pages has come calling. I didn’t think that they did this anymore. I guess I just thought that companies just listed their business there as one more thing to do Read More …
There can be two meanings of a word that you hear on the radio. I am fairly certain the vein institute didn’t mean to imply that the people who choose to go there are vain. No. I am sure that Read More …
Just like we know that one size fits all isn’t a true statement; the same can be said for industries other than fashion. This shirt, for example, could look amazing on everyone…if everyone was created in the same shape and Read More …
There are times in a company when the owner decides that the best course of action is to take a chance on something that is risky, expensive or new. Even if it is in a box… Sometimes these things pan Read More …
Ever since I was 18 I can think back on my love affair with Vanity Fair. It started when Annie Liebowitz was their lead photographer and their covers were amazing. For the last few years, we have been supporting the Read More …
There is a first time for everything, right? Well, today is the first time I’ve ever seen this. Since I started the week with roadside observations, which lead to billboards in some way or another… I figured I’d share something Read More …
Today, there’s traffic and then there is Traffic. One, indelibly good for you and your business and the other, bad for you (and for your business) oh, and not in that order… I was telling two colleagues yesterday how my Read More …
Travel is time consuming – especially road trips (in the rain) but there are ways to make your trip easier and faster. Make a list of what you need. Pack early. Pack light. Plan your route and know your alternative Read More …