New and Different
Be new and different. You can be special You can be unique You can be you You can be a parent and advocate for your kids while having a fulfilling career. If you’re new and different this is a very Read More …
Tag: brands
Look Here
It is human nature to become distracted. Look here and you will see something new, shiny and superb. Everyone wants your attention. The businesses. The marketers. The schools. The media. The kids. Don’t even get me started on the social Read More …
Used To Be…
I don’t know what they call it today, but it used to be… Plus Reward$ FanClub DollarDen PointsPerks Companies change their rewards programs and their discount offers all the time. Changing them keeps it fresh, fun and exciting… it also Read More …
The Groupon Problem
The Groupon Problem as I am calling it – for the companies and brands who use this form of marketing – is becoming worse. I fear that it is making more of an economic statement than I hope it is…is Read More …
Keep It In the Family
You think this is about secrets don’t you? Keep it in the family…it’s not. Not really. No. Okay, it can be. Some think it is best to keep it secret. Don’t tell any one what is going on with you. Read More …
If You Like
If you like this, you might like that. It is all about the next visit and they hope they can enjoy your return. From demographics, trends and prior purchases, retailers can tell a lot about you without even really “knowing” Read More …
Look Around
I’ve handled a few rebranding projects before. I know it takes a lot of focus and planning, not to mention time, effort and money. When you start the project, one of the things you absolutely must do is look around Read More …
Why Coke?
It seems to me that there is a brand attack going on and I have to ask, why Coke? (and why now?) I have seen the “what happens to your body within 60 minutes of drinking a twelve ounce can Read More …
Promises Promises
Brands that encourage loyalty programs are filled with promises. Promises of discounts, early announcements about their promotions and offers, rebates earned on purchases, or even easier ordering and saving personal info for shipping and/or billing. The other day, I read Read More …
Wrapped
I see branded and wrapped vehicles all the time – you do, too. What do YOU think when you see them? Do you think: “Hey, that’s pretty cool, I should go to that place and try their _______________ (food, services, Read More …