Craft Soda

Literally, just one day after I commented on our restaurant, passing on the well known national brands for their own version of craft soda, I see this sign at Starbucks. I didn’t see it until I picked up my beverage Read More …

Naming Products

Naming products to sell more during a specific season is a good idea. I used to do this all the time in beverage and snack category management. If we named Peppermint Mocha (for example) something else like Mocha Chill we Read More …