PSAs, or Public Service Announcements can be offered, not just by the media ad council, neighborhood watch, police or fire department…they can be offered by any place of business or service provider, too. Today, we saw one in the elevator Read More …
Ok, now that I wrote that, I think a friend of mine will be upset that the title, you get what you pay for, ends in a preposition…but sadly, it is not just poor grammar – it is also true. Read More …
When a fitness instructor, private trainer, local gym or national brand wants to attract clients, they often focus on the components of your results; being and becoming a healthier you. Able Fit More energetic More muscle Less fat Toned Feeling Read More …
How do we feel about old titles for jobs that sound like “fun”, like scullery maid and chamber maid, or liveryman and manservant? If you were in America 100 years ago what job would you be willing to take versus one Read More …
I just spent the better part of the day with four of the great dads in our lives: my dad, my husband and two brothers-in-law. Sure. They all work. Who doesn’t know at least a few working dads? I am Read More …
I have never liked reading the paper, but I did because you know, it was the news and the only way you could get it. On paper. Once a day. Sure there were highlights you got on the nightly news. Read More …
Seattle doesn’t have anything on being sleepless in NY. Maybe it was the double espresso mocha latte at 5pm. Maybe it was the third iced tea at dinner. (I really missed iced tea in Ireland and Paris.) Maybe it’s getting Read More …
Forget everyone in your goal to appeal to customers in a marketing or promotional pitch. Focus on one group, demographic or customer type. Then, make several pitches to attract who you want for the right reasons. This photographer, they’re casting Read More …
Auto correct. I could just leave it at that, but I won’t. Auto correct, on both platforms: Microsoft and Apple are really bad. They fix things that just don’t need to be fixed. One of them is the context of Read More …
One could argue that there is a potential for having too many parties or celebrations in which to participate. Don’t get me wrong, parties are great. They drive a lot of industry, from bakeries, to DJs and restaurants to theme Read More …