Change is Hard
No, I am not talking about people who can’t count…who make it look like making change is hard. (That is a whole ‘nother topic.) I am talking about changes made by your favorite local retailer. I know that sometimes, brands Read More …
Category: retail
Come Back Again Soon
Isn’t it such a nice thing to know that you can come back again soon? I know it is a little cliched in the retail and restaurant industries, but it is still a good sentiment. There were customers, well, at Read More …
Fully Stocked
It is so nice to shop prior to a holiday when the store is fully stocked. Especially…especially when, you waited until after rush hour (there is one at the market, you know) and you were really nervous that you’d have Read More …
Limited Editions
Every season and holiday, now have limited editions of candy to help us celebrate – not just the Big 5*. Of course, the word limited is intended. The retailers do not want to be stuck with it after the last Read More …
Recycled Marketing
Cause marketing, emotional marketing, sports marketing, it all works. Recycled marketing can work too… we always reuse what we create, it keeps the brand messaging consistent. Just tweak it in between major initiative changes, just a little, to keep it Read More …
Just Right
Who says that your price is just right? As in Goldilocks… That store sells for too much, this store for too little…if it is the same item, a commodity like item, then your customer can decide where to shop. As Read More …
Between You and Me
I don’t have a secret. I just wanted to confirm that there is a difference between you and me. Well, there are probably many, but in this case, and for today, I mean the answer to the question “Why do Read More …
Hidden Meaning
I think there might just be a hidden meaning in the hand symbol on the automatic faucets in airport and travel center sinks. Those hand symbols are meant to show you how easy it is to wash your hands with Read More …
How Are You?
When you start a conversation you can ask a question, but are you really looking for the answer, or just waiting to move on to the real issue? A simple: How are you? Did you like your meal? How did Read More …
The Debate Continues
So, the debate continues. I have had at least 3 exchanges so far with our fresh grocer, and at this point, I am not ecstatic. I of course, had to go to the grocery store today, and that doesn’t always Read More …