Limited Editions
Every season and holiday, now have limited editions of candy to help us celebrate – not just the Big 5*. Of course, the word limited is intended. The retailers do not want to be stuck with it after the last Read More …
Category: retail
Recycled Marketing
Cause marketing, emotional marketing, sports marketing, it all works. Recycled marketing can work too… we always reuse what we create, it keeps the brand messaging consistent. Just tweak it in between major initiative changes, just a little, to keep it Read More …
Just Right
Who says that your price is just right? As in Goldilocks… That store sells for too much, this store for too little…if it is the same item, a commodity like item, then your customer can decide where to shop. As Read More …
Between You and Me
I don’t have a secret. I just wanted to confirm that there is a difference between you and me. Well, there are probably many, but in this case, and for today, I mean the answer to the question “Why do Read More …
Hidden Meaning
I think there might just be a hidden meaning in the hand symbol on the automatic faucets in airport and travel center sinks. Those hand symbols are meant to show you how easy it is to wash your hands with Read More …
How Are You?
When you start a conversation you can ask a question, but are you really looking for the answer, or just waiting to move on to the real issue? A simple: How are you? Did you like your meal? How did Read More …
The Debate Continues
So, the debate continues. I have had at least 3 exchanges so far with our fresh grocer, and at this point, I am not ecstatic. I of course, had to go to the grocery store today, and that doesn’t always Read More …
Start Fresh
Sometimes, it is easier to start fresh and new, from scratch than to try to edit something to make it better. A clean slate means that you don’t have any baggage, stale ideas or even outdated ideals. People change. Businesses Read More …
We Can All Agree
No matter the team, the city (or even the sport) we can all agree on beer. At least that’s what Bud Light would have us believe. I am a big fan of Super Bowl commercials, most definitely more than the Big Read More …
Give It All You’ve Got
Sometimes, you have to give it all you’ve got to be competitive. Being open, late on a Saturday night, isn’t easy. Especially when you’re a bakery. This place we like in the town up the road is open early and Read More …