Candy Strategy
When I was a candy buyer, we were insiders into the candy strategy of all the big brands, MM Mars, Hershey, Nestle and Ferrero. They are still all in the top 10 (not necessarily in the order I listed them), Read More …
Tag: candy buyer
Candy
Who doesn’t love candy? Kids. Adults. Halloween trick-or-treaters. It isn’t something you have to feel bad about. If…you normally: eat well exercise drink plenty of water and don’t indulge – all the time We all love candy. Some, more than Read More …
Limited Editions
Every season and holiday, now have limited editions of candy to help us celebrate – not just the Big 5*. Of course, the word limited is intended. The retailers do not want to be stuck with it after the last Read More …